work best for your campaign
Posted: Tue Dec 17, 2024 5:20 am
These are additional pieces of information that can be added to your PPC ads, such as a phone number, location, or additional links.
Ad extensions can increase your ad's visibility and relevancy, making it more likely to attract clicks. Experiment with different extensions to see which ones
Highlight Unique Selling Points
What makes your product or service customer phone number list different? For example, if your product is made in the United States instead of overseas like many of your competitors, the fact that your product is “Made in America” will set your brand apart.
Sustainable practices and eco-friendly materials are also important to consumers so if your business has those values, mention them in your PPC ad. Brainstorm what makes your business unique and touch on those points in your ad copy.
Use Dynamic Keyword Insertion
Dynamic keyword insertion is a feature in PPC advertising platforms that automatically inserts the keyword that triggered your ad into the ad copy itself. This can make your ad more relevant to the user's search query and increase click-through rates.
Connect with Local Customers
In general, consumers trust local businesses more than they do faceless corporations. Even if you have multiple locations, you can still work the local business angle by creating separate PPC campaigns.
Run the campaigns for different geographical areas and use geo-targeted keywords for each campaign. Another way to make your business look local is to use a local phone number instead of an 800 number.
Write Strong Calls to Action
A ‘call to action’ (CTA) is anything that directs the audience to take a specific action. Instead of using an overplayed CTA like “Buy Now,” use stronger verbs like “Get” or “Save” to compel your audience to take immediate action.
Test Different Variations
One way to ensure you have great PPC ad copy is through A/B testing (also known as ‘split testing’). By collecting and analyzing data, you’ll be able to see which ads perform better than others so you can optimize your campaign’s performance.
Ad extensions can increase your ad's visibility and relevancy, making it more likely to attract clicks. Experiment with different extensions to see which ones
Highlight Unique Selling Points
What makes your product or service customer phone number list different? For example, if your product is made in the United States instead of overseas like many of your competitors, the fact that your product is “Made in America” will set your brand apart.
Sustainable practices and eco-friendly materials are also important to consumers so if your business has those values, mention them in your PPC ad. Brainstorm what makes your business unique and touch on those points in your ad copy.
Use Dynamic Keyword Insertion
Dynamic keyword insertion is a feature in PPC advertising platforms that automatically inserts the keyword that triggered your ad into the ad copy itself. This can make your ad more relevant to the user's search query and increase click-through rates.
Connect with Local Customers
In general, consumers trust local businesses more than they do faceless corporations. Even if you have multiple locations, you can still work the local business angle by creating separate PPC campaigns.
Run the campaigns for different geographical areas and use geo-targeted keywords for each campaign. Another way to make your business look local is to use a local phone number instead of an 800 number.
Write Strong Calls to Action
A ‘call to action’ (CTA) is anything that directs the audience to take a specific action. Instead of using an overplayed CTA like “Buy Now,” use stronger verbs like “Get” or “Save” to compel your audience to take immediate action.
Test Different Variations
One way to ensure you have great PPC ad copy is through A/B testing (also known as ‘split testing’). By collecting and analyzing data, you’ll be able to see which ads perform better than others so you can optimize your campaign’s performance.