So, what do you do to create marketing that people actually love? You need to be a better marketer.
1. Start by understanding your target audience
Focus on that point first and consider the following questions:
- Who is my ideal client?
- What are their biggest challenges and problems?
- How are they currently solving them?
- What is special about the solution my product/company/brand offers them?
- What are my ideal client's daily concerns?
The answers to these questions will allow you to clearly see what type of communication, content, campaign or promotion you should offer. Analyzing these issues will also allow you to understand what frustrates your ideal client and in this way focus on being a reliable source of guidance that leads them without pressure to the solution of their problems through your product/company/brand.
2. Take the initiative and take your brand to where your potential customers are
Once you have a good understanding of who your ideal customer is, speak their consumer mobile number database language and allow them to find you in the places where they look for solutions to their problems. What does this mean? Consider the following data:
There are over 5 billion searches on Google every day, and by the end of 2013, Google had counted over 2 trillion cumulative searches. ( Statistic Brain )
Every month, 329 million people read blogs and use their guidance to make purchasing decisions. ( 50 Stats about Content Marketing )
A website with a blog generates more than 400% more indexed pages in search engines and 97% more external links than pages without a blog. ( 50 Stats about Content Marketing )
A brand that has over 1,000 Facebook likers gets 185% more traffic to its website than companies without a presence on this social network. ( Benchmarks of +7,000 companies )
The message is clear. Your presence on digital channels, social media and website must respond to the behavior of your potential customers on these media. Remember once again that no one wants to be interrupted by unwanted advertising.
Focus on answering the questions people ask Google on your website and promote it through your social media channels, with good SEO management and by creating valuable, quality content on your Blog. If you don't have a Blog yet, don't wait for your competition to get ahead of you. Now is the time to start creating quality content for your audience.
