To optimize the performance of multi-channel prospecting
Posted: Tue Dec 17, 2024 5:23 am
The challenge here is to ensure that the product or service is well suited to the needs of the prospects. To find out this , pre-surveys can be conducted.
Communication actions
You should try to contact prospects using different channels vp security email lists Internet, email, SMS, telephone, social networks, etc.
Messages must be interesting , impactful and personalized for each type of channel.
Commercial actions
you need to multiply sales opportunities . Focus on qualified prospects. Create a clear back-plan on the actions to be taken in a given period.
Data mining
A successful multi-channel prospecting campaign requires working with Customer Relationship Management (CRM) and data. These softwares allow you to obtain, process and analyze prospect data.
KPI analysis
For each of the channels used, define the relevant KPIs. For example, for telephone prospecting, you can track:
The cost of acquisition;
The number of calls made per salesperson;
The average time per call;
The conversion rate.
The different channels used
Discover the specifics of each essential channel for prospecting.
Emailing
80% of customers prefer to communicate with brands via email rather than by phone.
The email open rate is around 21.5%.
Half of customers are addicted to promotional emails.
Email marketing is one of the most popular channels in the context of commercial prospecting strategies. This cost-effective solution allows you to track and analyze the behavior of leads. It offers quick responses . To take full advantage of the potential of this prospecting channel, it is necessary to obtain marketing automation software.
Phone
On average, a company makes 52 calls a day.
45% of potential customers contacted by phone make a purchase.
Related to email, the telephone brings real added value to your prospecting actions. It allows you to quickly distinguish potential customers from those who are not really interested in the offer.
Social networks
67% of B2B companies use Twitter for prospecting.
Almost every B2C marketer uses Facebook.
76% of businesses see an increase in sales thanks to posting on Facebook.
81% of consumers want to buy a product or service after seeing it on Instagram.
Social media is useful for gathering information about leads . It also allows you to build a community and retain future customers.
LinkedIn
In France, half of salespeople use LinkedIn to collect data on prospects.
9 out of 10 decision makers say they use LinkedIn as a primary source of information before making a purchasing decision.
On this professional social network, it is essential to share content regularly and react to content posted by your prospects.
Communication actions
You should try to contact prospects using different channels vp security email lists Internet, email, SMS, telephone, social networks, etc.
Messages must be interesting , impactful and personalized for each type of channel.
Commercial actions
you need to multiply sales opportunities . Focus on qualified prospects. Create a clear back-plan on the actions to be taken in a given period.
Data mining
A successful multi-channel prospecting campaign requires working with Customer Relationship Management (CRM) and data. These softwares allow you to obtain, process and analyze prospect data.
KPI analysis
For each of the channels used, define the relevant KPIs. For example, for telephone prospecting, you can track:
The cost of acquisition;
The number of calls made per salesperson;
The average time per call;
The conversion rate.
The different channels used
Discover the specifics of each essential channel for prospecting.
Emailing
80% of customers prefer to communicate with brands via email rather than by phone.
The email open rate is around 21.5%.
Half of customers are addicted to promotional emails.
Email marketing is one of the most popular channels in the context of commercial prospecting strategies. This cost-effective solution allows you to track and analyze the behavior of leads. It offers quick responses . To take full advantage of the potential of this prospecting channel, it is necessary to obtain marketing automation software.
Phone
On average, a company makes 52 calls a day.
45% of potential customers contacted by phone make a purchase.
Related to email, the telephone brings real added value to your prospecting actions. It allows you to quickly distinguish potential customers from those who are not really interested in the offer.
Social networks
67% of B2B companies use Twitter for prospecting.
Almost every B2C marketer uses Facebook.
76% of businesses see an increase in sales thanks to posting on Facebook.
81% of consumers want to buy a product or service after seeing it on Instagram.
Social media is useful for gathering information about leads . It also allows you to build a community and retain future customers.
In France, half of salespeople use LinkedIn to collect data on prospects.
9 out of 10 decision makers say they use LinkedIn as a primary source of information before making a purchasing decision.
On this professional social network, it is essential to share content regularly and react to content posted by your prospects.