Customer connection will be vital to business prosperity in 2022
Posted: Tue Dec 17, 2024 5:31 am
Marketers will face challenges in the coming year and beyond due to the pandemic’s unexpected impacts. Let me explain what I mean…
Entering the pandemic era, we were wrong about everything. Who could have predicted that in the context of a global crisis, we would experience shortages of wood, electronics, and increased demand for real estate in megacities? Likewise, we will have to “guess” the consequences of prolonged lockdowns, because a complex cocktail of new consumer behavior patterns will dramatically affect how we use the Internet and social media.
Here are some clear examples of how consumer behavior has already changed due to the new reality. In many families, Internet-savvy teenagers are taking on the role of shopping in the family. They middle east mobile number list focus on influencers, trends, rely on their social networks to choose clothes, food delivery, services, and even give recommendations to parents on buying expensive and technological goods.
Almost 60% of online purchases are now impulse purchases. Live commerce , which combines influencers, live streams and video presentations, and online sales, was booming in China before the pandemic and is now rapidly developing in Russia.
To ensure sustainable sales, brands need to not only compete on the quality and price of their products, but also be in touch with their potential customers and provide them with the best user experience at all points of contact with the consumer.
These are just two of millions of changes, large and small, in consumer behavior that will drive new trends in social media, marketing, and sales that we cannot accurately predict. The full impact of the pandemic on marketing could take a decade to be seen. For that reason, now is the time to reconnect with customers and to question and re-examine assumptions about what business strategy tools work.
Entering the pandemic era, we were wrong about everything. Who could have predicted that in the context of a global crisis, we would experience shortages of wood, electronics, and increased demand for real estate in megacities? Likewise, we will have to “guess” the consequences of prolonged lockdowns, because a complex cocktail of new consumer behavior patterns will dramatically affect how we use the Internet and social media.
Here are some clear examples of how consumer behavior has already changed due to the new reality. In many families, Internet-savvy teenagers are taking on the role of shopping in the family. They middle east mobile number list focus on influencers, trends, rely on their social networks to choose clothes, food delivery, services, and even give recommendations to parents on buying expensive and technological goods.
Almost 60% of online purchases are now impulse purchases. Live commerce , which combines influencers, live streams and video presentations, and online sales, was booming in China before the pandemic and is now rapidly developing in Russia.
To ensure sustainable sales, brands need to not only compete on the quality and price of their products, but also be in touch with their potential customers and provide them with the best user experience at all points of contact with the consumer.
These are just two of millions of changes, large and small, in consumer behavior that will drive new trends in social media, marketing, and sales that we cannot accurately predict. The full impact of the pandemic on marketing could take a decade to be seen. For that reason, now is the time to reconnect with customers and to question and re-examine assumptions about what business strategy tools work.