The two types of email marketing campaigns
An acquisition/prospecting email marketing campaign
The main goal of a prospecting email is to acquire new vp safety email lists customers or qualified prospects. The campaign is broadcast to potential customers. 8 out of 10 companies consider email marketing as their first customer acquisition channel .
The specifics of an acquisition/prospecting email marketing campaign
This is the first marketing email sent to a prospect . Acquisition email marketing campaigns are the most common method for active prospecting . A prospecting email is quick to write and easy to send, all at low cost. To be effective, it must be based on a strong sales pitch.
Collecting email addresses
It is important to make sure that you collect email addresses legally . Several legally compliant solutions are available to you: contests, online surveys, landing pages, etc.
You also have the possibility to rent databases at:
The foundations of the Dataventure group, which has more than 5 million active opt-in profiles;Dataventure's 400 opt-in databases.
The content of the email
Since these are new customers, it is important to be careful not to over-solicit them . Otherwise, you risk conveying a bad brand image.
Discover our 3 tips for a successful prospecting email :
Present yourself clearly.
Personalize content by highlighting your value proposition and comparative advantage.
Schedule reminders.
An email loyalty campaign
The main objective is to build customer loyalty . This type of email campaign is sent to subscribers and customers who are already registered on a mailing list.
The specificities of an email loyalty campaign
An email loyalty campaign reinforces the relationship of trust after a purchase, account creation or subscription. It has an informative or commercial purpose. Customer segmentation is done in a personalized way.
