The (ab)use of stock images communication strategies
Posted: Tue Dec 17, 2024 5:33 am
On a personal level, and especially on a professional level, the use of image banks is the order of the day as an essential tool for communicating. Differentiation , quality, choice and editing of images are just some of the main values to take into account so that these stock photographs reinforce the idea of our message.
Idyllic beaches, businessmen shaking hands, telephone operators with a perfect smile and visibly happy clients and families… These are just some of the most common images that we are used to cell phone number list seeing in our daily lives. Apparently, “normal people like us” who are passionately dedicated to the work they are doing. Despite wanting to give that kind of appearance, nothing in these images is accidental , but the vast majority of the public they are aimed at no longer bother to take this into account.
Once again, advertising and communication strategies come into play.
If we analyse it carefully, each of these photographs is the final result that the company “guarantees” its clients will obtain thanks to them. Whether they are positive or negative images, with the purpose of solving a problem, the main objective is to bring users to the companies.
If you want to save money on creating your own images, buying stock is the most affordable option, but don't forget to differentiate yourself. Copywriting and graphic editing are even more important than the image itself.
Idyllic beaches, businessmen shaking hands, telephone operators with a perfect smile and visibly happy clients and families… These are just some of the most common images that we are used to cell phone number list seeing in our daily lives. Apparently, “normal people like us” who are passionately dedicated to the work they are doing. Despite wanting to give that kind of appearance, nothing in these images is accidental , but the vast majority of the public they are aimed at no longer bother to take this into account.
Once again, advertising and communication strategies come into play.
If we analyse it carefully, each of these photographs is the final result that the company “guarantees” its clients will obtain thanks to them. Whether they are positive or negative images, with the purpose of solving a problem, the main objective is to bring users to the companies.
If you want to save money on creating your own images, buying stock is the most affordable option, but don't forget to differentiate yourself. Copywriting and graphic editing are even more important than the image itself.