Providing customer service
Posted: Tue Dec 17, 2024 5:38 am
Step 1: Take stock with a social media audit
Step 2: Define your social media goals
Step 3: Define your key p italy whatsapp erformance indicators (KPIs)
Step 4: Identify your target audience
Step 5: Research your competitors
Step 6: Choose your social media platforms
Step 7: Build a social media content calendar
You’re probably targeting more than one business goal, which means you’ll have more than one social media goal. Additionally, one business goal might inspire several social media goals. It’s best to separate out each goal so you can track them independently with targeted KPIs.
Some common social media goals include:
Increasing brand awareness
Growing online audience
Increasing website traffic
Gaining audience and market insights
Increasing community engagement
Generating new leads
Improving conversion rates
Elevating brand perception
Managing brand reputation
Promoting events, products, services, etc.
Once you know what you’re hoping to achieve, you can more easily identify which social media metrics to track — more on that next!
Step 3: Define your key performance indicators (KPIs)
This step is about choosing the key performance indicators (KPIs) that will help you track progress toward your goals. Common social media KPIs include follower growth, reach, impressions, views, engagement rate, watch time, and link clicks.
You should choose KPIs that are 1. quantifiable, and 2. correspond directly to your social media goals so that you can track your performance and report on how close you are to achieving your goals.
Here’s a table showcasing which goals pertain to which KPIs, so you know which ones to prioritize.
How social media goals translate to KPIsWe've listed out the KPIs for the most popular social media goals, as well as common KPIs for each social media platform, in our guide to social media KPIs.
Step 2: Define your social media goals
Step 3: Define your key p italy whatsapp erformance indicators (KPIs)
Step 4: Identify your target audience
Step 5: Research your competitors
Step 6: Choose your social media platforms
Step 7: Build a social media content calendar
You’re probably targeting more than one business goal, which means you’ll have more than one social media goal. Additionally, one business goal might inspire several social media goals. It’s best to separate out each goal so you can track them independently with targeted KPIs.
Some common social media goals include:
Increasing brand awareness
Growing online audience
Increasing website traffic
Gaining audience and market insights
Increasing community engagement
Generating new leads
Improving conversion rates
Elevating brand perception
Managing brand reputation
Promoting events, products, services, etc.
Once you know what you’re hoping to achieve, you can more easily identify which social media metrics to track — more on that next!
Step 3: Define your key performance indicators (KPIs)
This step is about choosing the key performance indicators (KPIs) that will help you track progress toward your goals. Common social media KPIs include follower growth, reach, impressions, views, engagement rate, watch time, and link clicks.
You should choose KPIs that are 1. quantifiable, and 2. correspond directly to your social media goals so that you can track your performance and report on how close you are to achieving your goals.
Here’s a table showcasing which goals pertain to which KPIs, so you know which ones to prioritize.
How social media goals translate to KPIsWe've listed out the KPIs for the most popular social media goals, as well as common KPIs for each social media platform, in our guide to social media KPIs.