How does it work?
After logging in with your Google account, you can create your own Keen about a specific interest. How do I make pasta? What should I see on a trip to Colombia? You can also follow Keens from others who happen to share your passion. You will then receive updates when they add something new.
When you create a Keen yourself, you have to create a profile picture for your search query. Gifs are also possible.
The system then makes all sorts of suggestions for articles related to your topic. This is nothing more or less than a Google search.
You can then also add articles or photos yourself.
You can then invite friends to manage this Keen with you.
Every day the system comes up with new updates for content based on your search query. You can choose whether to add this content to your Keen or not.
Google's failure
Google excels in failure . The list of failures is enormous: Google+, Google Glass, their chat app and so on. At the same time, that is what makes the company so attractive. If you fail, fail big . Maybe Keen will be on this list in a while. Nowhere is this project being trumpeted, so you could think that it is nothing more than an attempt.
However, it is wise for digital marketers to participate in this experiment. It teaches you to think about search engines in a completely different way. A search engine is passive. As an organization, you just have to wait for people to type in the right question. Keen actively searches for relevant content and presents it to users. That offers possibilities.
It enables organizations to unite users around a theme that interests them. Especially when combined with influencer marketing. What happens when I:
five influencers share their searches around a theme
I add my content to that as an organization, and
Am I, like the influencers, a moderator of the theme?
You don't need much imagination to think that this will fly. Keen offers organizations and experts opportunities to profile themselves.
Even if Keen turns out to be yet another Google flop, it will teach you to be creative with search engines.
If it does become a success, Keen is definitely something that digital marketers cannot ignore. First of all, it is still small. You can be the first mover. The 'Gems' (as the boards are called on Keen) are still free. If this works, it will soon be a scramble to claim a topic. Communities will emerge around the different themes that make oman telegram data recommendations to each other about a topic. You want to be there. Because what is more powerful than a referral from someone who shares the same passion as you? It is dark social , but with the light on.
In addition, it is a good source of information that shows what Google search users offer every day on a certain topic. It mainly shows what kind of content users appreciate. It therefore gives organizations insight into the 'find behavior' of their customers. There are enough resources that tell which words people search for. But which content of your competitor scores best? And what can you learn from that?
When you create a topic yourself, you also see which (competing) organizations are trying to claim such a topic. I am continuously offered 'gems' (topics/story boards) by Salesforce. Keen offers organizations and experts opportunities to profile themselves.
From start
Keen can be used on StayKeen.com, or via the Android app. It works quite simply. Anyone with a Google account can be up and running within three minutes . There is no version for the iPhone yet. The platform could easily become a hit. But even if it ends up in the list of failures, for now it is a great tool to play with and learn from. Every reason to get Keen.
