Group your master list by keyword
Posted: Tue Dec 17, 2024 5:55 am
This last step requires some critical thinking, but it will be essential to maximizing the use of your research.
In addition to knowing what your audience is searching for (keywords), you’ll also want to focus on why they’re searching (intent).
There are hundreds of articles written by SEO experts on how to rank for intent and separate low and high intent keywords .
Search intent is essentially the goal of the germany phone number list person searching on Google . Perhaps the user is looking for general information, a product search, or a website to make a purchase.
Semrush groups keywords into four intent categories:
Informational : Searches for general information or answers to specific FAQs. Keywords with the words who, what, where, why, and how clearly indicate this intent. Single-word keywords like "tomatoes" or "gardening" fall into this category.
Navigational : Searches for a specific physical location or web page. "Tomato pie cafe harrissburg" falls into this category because the user wants to navigate to a specific store.
Commercial : Searches for products, services, or brands. "Best," "men," "women," or other product modifiers commonly indicate commercial intent. "Best tomato fertilizer" is an example of a search with this intent.
Transactional : Searches with a high intent to make a purchase or take an action (such as downloading a file or signing up for a newsletter) in the immediate future. Keywords that contain a request for information about price, coupons, shipping costs, and the purchasing process fall into this category. "Buy cheap tomatoes," for example.
The more specific the search intent for a keyword, the easier it is to provide users with what they are looking for.
To take it a step further, searcher intent can actually be aligned with your marketing funnel.
The simplest way to do this is to map the four intent categories onto the AIDA model (Awareness, Interest, Desire, Action). Like the search intent categories, AIDA has four phases.
In addition to knowing what your audience is searching for (keywords), you’ll also want to focus on why they’re searching (intent).
There are hundreds of articles written by SEO experts on how to rank for intent and separate low and high intent keywords .
Search intent is essentially the goal of the germany phone number list person searching on Google . Perhaps the user is looking for general information, a product search, or a website to make a purchase.
Semrush groups keywords into four intent categories:
Informational : Searches for general information or answers to specific FAQs. Keywords with the words who, what, where, why, and how clearly indicate this intent. Single-word keywords like "tomatoes" or "gardening" fall into this category.
Navigational : Searches for a specific physical location or web page. "Tomato pie cafe harrissburg" falls into this category because the user wants to navigate to a specific store.
Commercial : Searches for products, services, or brands. "Best," "men," "women," or other product modifiers commonly indicate commercial intent. "Best tomato fertilizer" is an example of a search with this intent.
Transactional : Searches with a high intent to make a purchase or take an action (such as downloading a file or signing up for a newsletter) in the immediate future. Keywords that contain a request for information about price, coupons, shipping costs, and the purchasing process fall into this category. "Buy cheap tomatoes," for example.
The more specific the search intent for a keyword, the easier it is to provide users with what they are looking for.
To take it a step further, searcher intent can actually be aligned with your marketing funnel.
The simplest way to do this is to map the four intent categories onto the AIDA model (Awareness, Interest, Desire, Action). Like the search intent categories, AIDA has four phases.