A few seconds later, the door opened and everyone left the whatsapp number list elevator. “Do you know what he said to me?” Hitchcock then added loudly. When the strangers had already gone their way, Bogdanovich asked: “So, what did he say?” The filmmaker looked at him and replied with a smile: “Oh, nothing. It’s my elevator story .”
This anecdote will serve as an excuse to play with the concept of brand image , but let's go step by step. In terms of corporate communication, there are a series of questions that managers of every company usually ask themselves.
Who we are
We are talking about the set of characteristic elements that define a brand and distinguish it from the competition. Beyond a logo, a slogan, colours or a font, the values projected by the company also come into play.
More than half a century ago, Hitchcock mastered the concept of personal branding like no one else , which is so popular today. In his films and television series he introduced a series of elements that are so recognisable that they have stood the test of time. We are all familiar with that plump silhouette that functioned as an isotype, with the musical notes of that unmistakable tune from 'Funeral March for a Marionette', with his famous cameos, with a slogan repeated so many times that it has remained engraved in our memory ("the magician/master of suspense") and with intangible values that we subconsciously relate to his figure (suspense, tension and black humour).
