This is one of the most common ad types, with formats including:
Posted: Tue Dec 17, 2024 6:05 am
While it is possible to get results on this small of a budget, it’s much, much italy whatsapp number list more difficult. In fact, that budget might hardly get you one click a day!
One expert I spoke to recommended planning for a monthly budget of at least $5k for reaching new prospects. If that's too steep, remarketing might be the better bet. Since B2B sales cycles are long, you'll want to budget for at least 3-6 months of runway to evaluate performance.
Types of LinkedIn ads
There are four main types of LinkedIn ads, each with different formats to choose from. Here’s a breakdown, which covers how and where LinkedIn ads appear.
Sponsored content
These ads appear in users’ LinkedIn feeds as they scroll through posts from connections. You can either create Direct Sponsored Content ads, which you'll create from scratch in Campaign Manager, or sponsor existing organic content that you've already published on your LinkedIn page.
If you have a high-performing organic post, putting some money behind it could be a great way to expand your reach and get more eyes on your company page. And you can set up LinkedIn sponsored posts directly inside of Loomly while you're building out your organic content. All of the bidding, targeting, and objective parameters are available inside Loomly's post builder.
Single image ads
Video ads
Carousel ads: These have multiple "slides" (read more about them in our LinkedIn carousel ads overview)
Event ads: Designed to promote LinkedIn Events
Document ads: Share downloadable lead-gen content
Thought leader ads: Promote thought leadership posts)
Click-to-message ads: Users can message your brand directly on LinkedIn
Connected TV ads
LinkedIn ads_carousel ads and video adExample of a LinkedIn carousel ad and video ad that use the same creative by Slack
Sponsored messaging
These ads are delivered directly in a user’s inbox. The messages are labeled as “Sponsored,” but they look like regular messages Two formats are available:
Conversation ads: Users can reply to your message to start a chat with your business
Message ads: These look like a regular private message, but they contain a custom CTA button
Text and dynamic ads
One expert I spoke to recommended planning for a monthly budget of at least $5k for reaching new prospects. If that's too steep, remarketing might be the better bet. Since B2B sales cycles are long, you'll want to budget for at least 3-6 months of runway to evaluate performance.
Types of LinkedIn ads
There are four main types of LinkedIn ads, each with different formats to choose from. Here’s a breakdown, which covers how and where LinkedIn ads appear.
Sponsored content
These ads appear in users’ LinkedIn feeds as they scroll through posts from connections. You can either create Direct Sponsored Content ads, which you'll create from scratch in Campaign Manager, or sponsor existing organic content that you've already published on your LinkedIn page.
If you have a high-performing organic post, putting some money behind it could be a great way to expand your reach and get more eyes on your company page. And you can set up LinkedIn sponsored posts directly inside of Loomly while you're building out your organic content. All of the bidding, targeting, and objective parameters are available inside Loomly's post builder.
Single image ads
Video ads
Carousel ads: These have multiple "slides" (read more about them in our LinkedIn carousel ads overview)
Event ads: Designed to promote LinkedIn Events
Document ads: Share downloadable lead-gen content
Thought leader ads: Promote thought leadership posts)
Click-to-message ads: Users can message your brand directly on LinkedIn
Connected TV ads
LinkedIn ads_carousel ads and video adExample of a LinkedIn carousel ad and video ad that use the same creative by Slack
Sponsored messaging
These ads are delivered directly in a user’s inbox. The messages are labeled as “Sponsored,” but they look like regular messages Two formats are available:
Conversation ads: Users can reply to your message to start a chat with your business
Message ads: These look like a regular private message, but they contain a custom CTA button
Text and dynamic ads