Give dark social share buttons a prominent place
Posted: Tue Dec 17, 2024 6:08 am
In short, dark social is an important channel that will deliver even more traffic in the coming years. In the short term, there are no tools expected that will make it as traceable as other socials. The value of the traffic is high, because in most cases it is a personal recommendation from person to person. Time to get started with a strategy for dark social.
Woman on cell phone in the dark.In 6 steps to a dark social strategy
Although the exact course of private traffic is not visible, there are several steps you can take to influence it. The steps below will help you reduce the blind spot and drive impactful traffic. It goes without saying that the very first step is to create super good content supported by strong visuals. No one shares mediocrity. Assuming that content is in order, the following 6 steps will help.
Also read: Trends in communication: always spot on & experimenting with experiences
1. Estimate the traffic
First, estimate how much traffic you get from dark social to your website. Although the traffic is not traceable, there are websites that estimate what percentage of traffic comes from dark social. To do this, go to GetSocial's Dark Social Calculator and log in with your Google Analytics account. The site estimates the total amount of dark social traffic and gives the ten pages that got the most traffic.
With this you have set a benchmark for the success or failure of the actions you are going to take. It is only an estimate, but we have to work with what we have.
Consider whether the share buttons for email and south africa telegram dataWhatsApp are prominent enough on your website. Many websites seem to prefer measurable channels like Facebook, LinkedIn and Twitter. They give these buttons a more prominent place below or next to their content. However, WhatsApp, Messenger or email have much more impact.
Make it easy for website visitors to be your ambassador instead of having to copy and paste the link into a message themselves. Make your ' Tell a friend ' more visible.
3. Provide the social buttons with UTM tags
Make sure that all social buttons have UTM tags , so that the result is visible in Google Analytics.
4. Use the dark social channels yourself
For those who don't do it yet: use the dark social channels yourself to get in touch with your target group. There is nothing wrong with customer service via WhatsApp. And look at the success of other companies (such as KLM) via Facebook Messenger and private messages from Twitter. Not measurable via the website, but the result can be seen in the customer satisfaction surveys.
Woman on cell phone in the dark.In 6 steps to a dark social strategy
Although the exact course of private traffic is not visible, there are several steps you can take to influence it. The steps below will help you reduce the blind spot and drive impactful traffic. It goes without saying that the very first step is to create super good content supported by strong visuals. No one shares mediocrity. Assuming that content is in order, the following 6 steps will help.
Also read: Trends in communication: always spot on & experimenting with experiences
1. Estimate the traffic
First, estimate how much traffic you get from dark social to your website. Although the traffic is not traceable, there are websites that estimate what percentage of traffic comes from dark social. To do this, go to GetSocial's Dark Social Calculator and log in with your Google Analytics account. The site estimates the total amount of dark social traffic and gives the ten pages that got the most traffic.
With this you have set a benchmark for the success or failure of the actions you are going to take. It is only an estimate, but we have to work with what we have.
Consider whether the share buttons for email and south africa telegram dataWhatsApp are prominent enough on your website. Many websites seem to prefer measurable channels like Facebook, LinkedIn and Twitter. They give these buttons a more prominent place below or next to their content. However, WhatsApp, Messenger or email have much more impact.
Make it easy for website visitors to be your ambassador instead of having to copy and paste the link into a message themselves. Make your ' Tell a friend ' more visible.
3. Provide the social buttons with UTM tags
Make sure that all social buttons have UTM tags , so that the result is visible in Google Analytics.
4. Use the dark social channels yourself
For those who don't do it yet: use the dark social channels yourself to get in touch with your target group. There is nothing wrong with customer service via WhatsApp. And look at the success of other companies (such as KLM) via Facebook Messenger and private messages from Twitter. Not measurable via the website, but the result can be seen in the customer satisfaction surveys.