Improve Title tags, meta tags and page content
Posted: Tue Dec 17, 2024 6:08 am
If you don't optimize your page titles and meta tags properly, you miss out on the opportunity to rank not only for your main keywords, but also for their variations.
Go to your Google Search Console Performance report and identify keywords on each page that have a significant number of impressions but few clicks and a low average position.
This usually means that your page is considered db center whatsapp number relevant to the query and is ranking at least somewhere, but that you have not optimized the page by including these variations in your content or tags.
Keep in mind that simply adding keywords won’t do much. Think of these additional keywords as topics for additional H2s or subsections.
Rework and re-optimize your page with these factors in mind and you will almost certainly see an increase in clicks and rankings.
31. Run a Content Audit and Prune Content
Conducting a content audit is a useful way to discover what content on your site is working well and what isn’t adding value.
Essentially, this means getting rid of content that doesn’t rank, doesn’t add value, and shouldn’t be on your site.
We cannot stress enough that the time spent performing a content audit and eliminating poor, duplicate, or low-quality content is extremely underrated.
If a piece of content doesn’t add value to your site, it has to go. There’s no other option. Kevin Indig’s guide to using SEMrush for SEO pruning is a great place to start and will give you the information you need to undertake this process effectively.
You can also use our Content Audit tool to find out which pages to rewrite, remove, or update based on content performance.
img-semblog
32. Make sure your images use ALT tags
Always pay attention to image optimization . It is an area of SEO that is often overlooked - from correct file naming according to a descriptive principle, to optimizing image size and quality.
At a minimum, you should ensure that the main images on each page of your site use ALT tags to properly describe their content.
Alt tags are not only useful for search engines to identify images, but also for the visually impaired .
Use the Site Audit Issues tab to find out if your site has images missing alt text.
Go to your Google Search Console Performance report and identify keywords on each page that have a significant number of impressions but few clicks and a low average position.
This usually means that your page is considered db center whatsapp number relevant to the query and is ranking at least somewhere, but that you have not optimized the page by including these variations in your content or tags.
Keep in mind that simply adding keywords won’t do much. Think of these additional keywords as topics for additional H2s or subsections.
Rework and re-optimize your page with these factors in mind and you will almost certainly see an increase in clicks and rankings.
31. Run a Content Audit and Prune Content
Conducting a content audit is a useful way to discover what content on your site is working well and what isn’t adding value.
Essentially, this means getting rid of content that doesn’t rank, doesn’t add value, and shouldn’t be on your site.
We cannot stress enough that the time spent performing a content audit and eliminating poor, duplicate, or low-quality content is extremely underrated.
If a piece of content doesn’t add value to your site, it has to go. There’s no other option. Kevin Indig’s guide to using SEMrush for SEO pruning is a great place to start and will give you the information you need to undertake this process effectively.
You can also use our Content Audit tool to find out which pages to rewrite, remove, or update based on content performance.
img-semblog
32. Make sure your images use ALT tags
Always pay attention to image optimization . It is an area of SEO that is often overlooked - from correct file naming according to a descriptive principle, to optimizing image size and quality.
At a minimum, you should ensure that the main images on each page of your site use ALT tags to properly describe their content.
Alt tags are not only useful for search engines to identify images, but also for the visually impaired .
Use the Site Audit Issues tab to find out if your site has images missing alt text.