I'm talking about conversational selling. Instead of developing a standard pitch for inside sales reps to follow or giving them a script, give them the skills and tools to engage.
The best field sales reps have long perfected conversational sales, and the asia mobile number list good news is that inside sales reps can do so too. It's all about engaging with the customer or prospect—talking, listening, learning and sharing—to understand the buyer's wants and needs.
Such engagement helps accelerate the B2B sales cycle and build long-term relationships that increase the lifetime value of a customer.
Here's how.
No Sales Pitches Here: How to Use Conversational Selling
While many telesales groups have long relied on sales pitches to move a product, or scripts that help an inexperienced rep deliver a canned message, experienced professionals have long known that the best sales calls are natural. They engage buyers, learn about their goals and expectations, answer questions and recommend the best solution.
