What is URL Slug and why is it important for SEO?

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As you can see from the example above, a slug can be very powerful for keyword SEO . If a user searches Google for “what is a slug,” the keywords in the URL structure of your content help signal to Google that your content should be included in the SERP. A good slug can improve a user’s experience if it clearly indicates what the web page is about.

Sometimes you may see a web page URL with a string denmark whatsapp number of characters, letters, or numbers. These slugs can confuse users, who may hesitate before clicking on the result. These types of slugs do not seem very trustworthy.

A URL slug, when well-structured, also helps Google crawling bots understand how to reach your page and confirms its content.

Are web slugs important for search engine rankings?
The short answer is yes.

Using SEO keywords in your URL can help you rank for your target keywords. Google uses URL as a ranking factor to rank your page, so if your URL slug includes your keywords, Google will be more likely to rank it.




Is there a difference between a Slug and a URL?
The URL slug is the last part of a full URL.
The URL itself is the entire web address of the page.
To see this in action, let’s look at one of the examples included in a previous Semrush guide to on-page SEO basics :

what is a slug
The full address .

The last element, circled in red, is the slug .