The average webshop often manages and changes product data manually or by means of simple Excel or XML files. Larger e-commerce platforms such as Magento commerce are also insufficient for fast and complete article management. The options at product level are very extensive, but changing and adding data on a large scale is difficult to manage.
You also often see that it is difficult to keep prices up-to-date with the above-mentioned constructions. It can also take a lot of time to keep product specifications up-to-date, for example.
Also read: Zapier, SFTP and APIs: get more out of email marketing with data connections
When do I need a PIM system?
There are a number of signs that may indicate that a PIM uk telegram data system is needed, such as:
Keeping product data up to date takes up a large portion of your marketing team's resources.
You work with many different people on product data.
Due to the large number of different CSV, TXT and XSLX files (supplied by suppliers, for example), there is no longer an overview.
There are many returns due to incorrect data.
Providing the correct source files to resellers or customers is either impossible or time-consuming.
In addition to the above points, a PIM system can also help to strengthen e-commerce channels. Consistent product data not only ensures the right product data on the right product detail page, but it also has other advantages:
A good PIM system enhances the feed management tools, such as Channable.
A PIM system can export your product range in any desired format, so that you can always deliver data to your customers in the correct format.
What should a PIM system be able to do in a B2C environment?
It is often thought that all PIM systems are the same. In a sense this is true, but there are indeed differences. For example, there are a number of musts that a PIM system must have to make it a success in a B2C environment. It is important to take into account the different wishes and functionalities.
