Why is it important to have an Inbound Marketing strategy in B2B?
Posted: Tue Dec 17, 2024 7:01 am
According to research by Gleanster , 50% of potential customers are not ready to buy when they first encounter a business. That makes it even more important to guide them through the purchasing process.
The sales cycle for B2B companies is longer than for B2C companies. It can take an average of 6 to 12 months for a potential customer to become a customer.
As it is a relationship between companies, in special database most cases there are many points of interaction or 'touch points'.
In B2B, the decision-making process is made by an average of 5.4 people. In B2C, the decision-making process is made by a single person, who generally has no contact with the sales department of the company.
Given the length of the sales process, the customer is guided through the funnel and in that process, a relationship is generated.
The Marketing Funnel is not the same when we talk about B2B and B2C.
The Marketing Funnel is not the same when we talk about B2B and B2C. The purchasing process in the B2B field is much longer and can have several decision makers.
All about content marketing in the MOFU phase…
In the MOFU or 'Middle of the Funnel' phase, the objective is to obtain some additional data from that potential client who has already shown interest in our brand, product or service in the first stage of the funnel or TOFU. To achieve this objective, we will carry out specific actions.
The sales cycle for B2B companies is longer than for B2C companies. It can take an average of 6 to 12 months for a potential customer to become a customer.
As it is a relationship between companies, in special database most cases there are many points of interaction or 'touch points'.
In B2B, the decision-making process is made by an average of 5.4 people. In B2C, the decision-making process is made by a single person, who generally has no contact with the sales department of the company.
Given the length of the sales process, the customer is guided through the funnel and in that process, a relationship is generated.
The Marketing Funnel is not the same when we talk about B2B and B2C.
The Marketing Funnel is not the same when we talk about B2B and B2C. The purchasing process in the B2B field is much longer and can have several decision makers.
All about content marketing in the MOFU phase…
In the MOFU or 'Middle of the Funnel' phase, the objective is to obtain some additional data from that potential client who has already shown interest in our brand, product or service in the first stage of the funnel or TOFU. To achieve this objective, we will carry out specific actions.