Track your campaign performance
Posted: Tue Dec 17, 2024 7:07 am
You have several options for tracking the performance of your influencer marketing campaign.
If you’re looking to track activity between posts, you can do so by assigning a hashtag to each influencer to use in their posts across social platforms; this makes it easier to track and interact with campaign activity.
You can also use Semrush's Brand Monitoring tool to free russian number for whatsapp find and collect mentions of influencers and their audiences across the web, adding additional insights to your campaign analytics.
To track traffic and sales, you need to provide each influencer with a personalized tracking link or coupon code , so you can calculate each influencer's return and ROI based on their specific commission.
You may also want to request interaction statistics from each influencer as part of the deal, so you can understand the true reach and engagement of each collaboration.
The more you know about your campaign performance, the more informed decisions you can make about future collaborations.
A Note on Sponsorship Disclosure
If you work with influencers and give away products or pay a fee to promote your brand, you need to understand the importance of properly disclosing these activities.
Last year, the FTC released updated guidelines on how influencers should talk about paid collaborations . Here are some highlights:
“The FTC works to stop deceptive ads, and its Sponsorship Guides go into detail about how advertisers and promoters must act to stay on the right side of the law.
If you endorse a product through social media, your endorsement message should make it clear that you have a relationship (“material connection”) with the brand. A “material connection” with the brand includes a personal, family, or business relationship, or a financial relationship, such as a brand paying you or offering you free or discounted products or services.
Telling your followers about these types of relationships is important because it helps keep your recommendations honest and truthful and allows people to gauge the value of your brand-advocacy messages.
As an influencer, it is your responsibility to disclose these activities, be familiar with sponsorship guides, and comply with laws against false advertising. Do not rely on others to make these aspects of your activity obvious.”
While it is ultimately the influencer’s responsibility to ensure that all paid collaborations are disclosed as such, as a brand working with them, you should also ensure that these rules are followed carefully.
Always be prepared to have open conversations about how an influencer intends to publicize their partnership with your brand, and take the time to understand the guidelines and how they continue to change.
The FTC is respon
If you’re looking to track activity between posts, you can do so by assigning a hashtag to each influencer to use in their posts across social platforms; this makes it easier to track and interact with campaign activity.
You can also use Semrush's Brand Monitoring tool to free russian number for whatsapp find and collect mentions of influencers and their audiences across the web, adding additional insights to your campaign analytics.
To track traffic and sales, you need to provide each influencer with a personalized tracking link or coupon code , so you can calculate each influencer's return and ROI based on their specific commission.
You may also want to request interaction statistics from each influencer as part of the deal, so you can understand the true reach and engagement of each collaboration.
The more you know about your campaign performance, the more informed decisions you can make about future collaborations.
A Note on Sponsorship Disclosure
If you work with influencers and give away products or pay a fee to promote your brand, you need to understand the importance of properly disclosing these activities.
Last year, the FTC released updated guidelines on how influencers should talk about paid collaborations . Here are some highlights:
“The FTC works to stop deceptive ads, and its Sponsorship Guides go into detail about how advertisers and promoters must act to stay on the right side of the law.
If you endorse a product through social media, your endorsement message should make it clear that you have a relationship (“material connection”) with the brand. A “material connection” with the brand includes a personal, family, or business relationship, or a financial relationship, such as a brand paying you or offering you free or discounted products or services.
Telling your followers about these types of relationships is important because it helps keep your recommendations honest and truthful and allows people to gauge the value of your brand-advocacy messages.
As an influencer, it is your responsibility to disclose these activities, be familiar with sponsorship guides, and comply with laws against false advertising. Do not rely on others to make these aspects of your activity obvious.”
While it is ultimately the influencer’s responsibility to ensure that all paid collaborations are disclosed as such, as a brand working with them, you should also ensure that these rules are followed carefully.
Always be prepared to have open conversations about how an influencer intends to publicize their partnership with your brand, and take the time to understand the guidelines and how they continue to change.
The FTC is respon