Gone are the days when the most important thing to know about a business's ideal audience was to know only its demographic and socioeconomic data.
Nowadays, to really reach the ideal consumer, it is necessary to know them much more than that. It is essential to understand how they think, what they want and what their lifestyle is like.
For this reason, today we will talk about psychographic estonia email list 154781 contact leads segmentation, a marketing technique to understand a brand's consumers far beyond their demographic and socioeconomic data.
Ready? Here we go!
What is psychographic segmentation?
Psychographic segmentation is a way to segment your current and potential consumer group by considering details of their personality, lifestyle, wants and desires, feelings and interests, and motivations.
The more information we have about the aspects that are useful to us, the better.
Psychographic segmentation is extremely necessary for a brand to create a strong relationship with its consumer.
By knowing our consumer group better, it is possible to create a more effective communication strategy that can reach them more easily.
What exactly is analyzed in psychographic segmentation?
As we mentioned before, psychographic segmentation considers a more human, emotional and personal side of the buyer persona .
However, there are some variables that can be analyzed by focusing on the type of information that is most useful for your business:
personality;
values;
activities;
hobbies;
priorities;
lifestyle;
psychological traits;
beliefs;
motivations.
You should focus on the determining factors for the type of product or service you want to promote.
Evaluating the socioeconomic status of your ideal customer is essential. It allows you to understand their purchasing power and thus discover their consumption possibilities.
What are the characteristics of psychographic segmentation?
We can consider some of the characteristics of this type of segmentation:
It is necessary to conduct surveys or studies that help identify the AIO (activities, interests and opinions) of the consumer;
It is used to reach the consumer in a closer way, knowing what can lead them to use your brand ;
It is useful for strategies that target a small but precise group;
it is easier to create brand loyalty ;
They can be used to identify market opportunities for a specific audience or find niches ;
The information obtained can be used to create your buyer persona.
