Search query data in Yandex.Wordstat is updated with a delay. To catch the wave in a seasonal business, it is necessary to analyze demand fluctuations for a similar period in previous years.
For example, there is a huge increase in demand for flowers and gifts for International Women's Day every year (and the excitement continues a couple of days before March 8, and right on this day). The holiday will pass, and the search query statistics for this period will appear in Yandex.Wordstat only after some time.
It is worth relying on regular trends and constant shop current requirements. In particular, holidays, seasonal activities (vacation), rental housing, etc. In addition, you can use search suggestions. To do this, you need to enter the key in the line. A list of additional requests will appear in the search results along with it - this will make it possible to find out what users are interested in.
The difference between commercial requirements and informational ones
At first glance, the queries "Android smartphone" and "Android smartphone buy" are similar. In fact, they have a huge difference. Although neither of them gives a full guarantee of sales, the conversion of the second query is more likely.
The second option is a commercial requirement. Such requests include words that indicate the user's intention to purchase a product or service ("buy", "price", "how much does it cost", "with delivery", etc.). For example, "buy an Android smartphone with delivery". In addition, commercial requests include requests indicating a locality - "how much does an Android smartphone cost in Nizhnevartovsk".
Information requirements (for example, "TV") do not show the user's desire to buy something. However, search algorithms often offer websites of stores where you can buy such a product on the first lines. Working with information queries requires caution. If the key phrase includes words like "do it yourself" - such a key is useless, there will be no sales for it.
