Learn to generate anticipation and intrigue for your marketing strategies with these 7 techniques
Posted: Tue Dec 17, 2024 8:29 am
When launching a product, service or event on the market, generating expectations in potential customers is one of the most important marketing strategies today, because it makes your brand stand out and attracts attention above your competition.
The product is ready, the Marketing department has launched an advertisement such as: "iPhone 11 Pro. Available in September 2019". This is the moment where the intrigue and questions like:
What characteristics will it have?
what will be its size?
What colors will it be available in?
If you recognize this situation, and a product or service launch has stuck in your head for several days, then you have come across an excellent campaign to generate expectations.
Now, what is it? What marketing techniques finland email list 919532 contact leads should you use so that your company starts using them?
Read on to find out all this and more!
What does it mean to generate expectations in Marketing?
Generating expectations in marketing is playing with the mind and feelings of the consumer, in such a way that their intrigue and desire to know the product or service increases exponentially with each contact they have with the promotional campaigns .
To achieve the objectives and carry out this strategy properly, certain characteristics must be taken into account:
creativity , to attract the attention of the target audience;
planning , taking into account who will communicate the strategy, the locations if necessary and the media and channels through which the campaign will be disseminated;
simplicity , "less is more", create intrigue with a simple campaign and don't bombard with different campaigns. Let the strategy do its work;
unity , the expectation campaign must be completely aligned with the brand ;
concept , encompassing all aspects of the strategy;
target audience , the profile of who the campaign is directed to must be defined.
What is the purpose of generating expectations in the public?
There are great benefits when applying this Marketing strategy.
Get to know them!
Improve the quality of the impact
Generating expectations in the target audience not only attracts people and creates the need to "I want to know more", but also achieves greater brand recall.
In addition to the above, the public's attitude and mood is more positive, greater credibility is provided and the user's experience with the brand improves.
Increase brand awareness
Generating expectations allows the target audience to identify, recognize and remember your brand over that of your competition.
By giving little information about it, an atmosphere of suspense and excitement is created, generating curiosity and interest in discovering what is behind it.
In this way, buyer personas will search for information on social networks, upcoming developments and with people around them, managing, with few resources, to create a great impact before the product or service reaches the market.
The product is ready, the Marketing department has launched an advertisement such as: "iPhone 11 Pro. Available in September 2019". This is the moment where the intrigue and questions like:
What characteristics will it have?
what will be its size?
What colors will it be available in?
If you recognize this situation, and a product or service launch has stuck in your head for several days, then you have come across an excellent campaign to generate expectations.
Now, what is it? What marketing techniques finland email list 919532 contact leads should you use so that your company starts using them?
Read on to find out all this and more!
What does it mean to generate expectations in Marketing?
Generating expectations in marketing is playing with the mind and feelings of the consumer, in such a way that their intrigue and desire to know the product or service increases exponentially with each contact they have with the promotional campaigns .
To achieve the objectives and carry out this strategy properly, certain characteristics must be taken into account:
creativity , to attract the attention of the target audience;
planning , taking into account who will communicate the strategy, the locations if necessary and the media and channels through which the campaign will be disseminated;
simplicity , "less is more", create intrigue with a simple campaign and don't bombard with different campaigns. Let the strategy do its work;
unity , the expectation campaign must be completely aligned with the brand ;
concept , encompassing all aspects of the strategy;
target audience , the profile of who the campaign is directed to must be defined.
What is the purpose of generating expectations in the public?
There are great benefits when applying this Marketing strategy.
Get to know them!
Improve the quality of the impact
Generating expectations in the target audience not only attracts people and creates the need to "I want to know more", but also achieves greater brand recall.
In addition to the above, the public's attitude and mood is more positive, greater credibility is provided and the user's experience with the brand improves.
Increase brand awareness
Generating expectations allows the target audience to identify, recognize and remember your brand over that of your competition.
By giving little information about it, an atmosphere of suspense and excitement is created, generating curiosity and interest in discovering what is behind it.
In this way, buyer personas will search for information on social networks, upcoming developments and with people around them, managing, with few resources, to create a great impact before the product or service reaches the market.