You can also rely on a social listening tool, such as mention, which gives you real-time everything that is being said about your company or your competitors.
8. Optimize posts
This is not great news but it is nevertheless the basis of analysis on Social Media Optimization. You can never say enough that publications are the nerve of a good social media strategy. The phone number list explosion in the number of formats and features on each social network including Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, etc. makes it possible to multiply the possibilities of communicating via this channel. Points to remember:
Increase in organic reach
Use to increase visibility (required for Twitter and Instagram, less important for Facebook and Pinterest)
Multiply the type of content: link, video, photos, visuals, computer graphics, GIF.
All of these techniques are often a great way to increase your engagement on social networks: more likes, reactions, comments, or shares. The key to gaining visibility and becoming the darling of algorithms like Facebook's EdgeRank.