How to Navigate and Win Large-Scale B2B Contracts

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rifattryout.11
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Joined: Tue Dec 17, 2024 9:48 am

How to Navigate and Win Large-Scale B2B Contracts

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ua, which has 37% of queries in TOP-1, 52% in TOP-3 and 77% in TOP-10. Among insurance companies, uniqa.ua and pzu.com.ua are in the lead, with 14.8% and 13.5% of queries in TOP-1 and 45% and 34% in TOP-3, respectively. The “second tier” insurance companies are sgtas.ua, arx.com.ua and vuso.ua, which have on average about 5% of requests in the TOP-1 and about 20% in the TOP-3. More detailed statistics are in the table: Statistics of domains and their traffic It is worth noting here that the insurance niche is generally quite established, and the average age of domains is about 15 years. Therefore, the difference in key indicators among most leaders is insignificant: The highest domain rating (DR — 56) is for the website of the insurance company arx.



com.ua and the aggregator polis.ua, while the clear how to get philippines number for whatsapp leader in terms of overall traffic is the aggregator hotline.finance (it has almost 400 thousand visitors per month). Among the insurance companies themselves, the leaders in overall traffic are: arx.com.ua (147 thousand visitors), oranta.ua (139 thousand visitors) and uniqa.ua (almost 107 thousand visitors). It is important to note that the traffic of the oranta.ua website is only 16% organic, that is, most visitors come to the website through advertising or direct links. But in terms of organic, SEO traffic, among the insurance leaders are uniqa.ua (22.9 thousand) and pzu.com.ua (18 thousand), although vuso.ua, oranta.ua and arx.

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com.ua are also close in numbers. And, of course, the aggregators polis.ua and hotline.finance have much more organic visits (65.5 and 24.5 thousand, respectively), because the aggregators have more pages, and contain more keywords, and bring more benefit to the audience. For example, the ability to compare prices, read real reviews, etc. It should also be noted that all the leaders of the insurance market in Ukraine have a good link profile, demonstrating stable growth throughout the year (with the exception of arx.com.ua, which showed a noticeable decline in February 2024): Here we see that vuso.ua has the best link profile, and most other market leaders are at about the same level.
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