Create custom audiences If you plan to use TikTok Ads how to get phone number database in the future, we recommend saving custom audiences for reuse. This will help you save a lot of time and avoid setting up the same parameters several times. The most convenient way to work with audiences is in the TikTok Ads Manager — Assets — Audiences section. You can create several different audiences, giving them unique names and using them as needed. You can also edit them later and change the basic parameters for more fine-tuning and better coverage of the most interested users. By the way, in this section you can work more flexibly with the target audience settings, choosing the audience type from six options: file with customer data; involvement; actions in applications; website traffic; attracting potential clients; Business Account.
Different audience settings will be available for each option. We recommend that you study them all to choose the most suitable target audience type and avoid making a mistake. Using look-alike audiences A very useful feature of the TikTok advertising account is the creation of look-alike audiences. That is, those that are similar to the audiences you have already created and fall under most of the parameters you specified. Why is this necessary? At the very least, this makes it easy to ensure that targeted advertising on TikTok reaches more users who are potentially interested in your product. Plus, in some cases, it helps save a lot of time when re-setting up and launching a campaign.
