Making readers feel deep emotion in just a few words is difficult, but it is possible. It is much easier if you are writing about an emotional topic.
For example, let's say you want to write about road safety for runners. You could write an article about wearing protective gear, using reflective badges, and other tips.
Your headline can seal the deal: "Runners, you don't have to get hit by a car. Read on to protect yourself."
It's emotional. No one wants to get hit by a car while jogging. They also want to protect their friends and family who are jogging.
16. Be aware of title length limitations for different platforms
Be aware of title length restrictions across platforms!
Each platform has its own rules. Make sure your titles match the specified character count.
But note that there is a difference between character limits and optimal limits.
For example, YouTube limits titles to 100 characters, with anything longer than 70 getting cut off by those pesky ellipses.
The subject line of the email should ideally be shorter than 50 characters. Similarly, Google search results headlines work best with headlines that are 55-60 characters long.
By sticking to these boundaries, you ensure that your titles are noticeable and engage your audience. Use a social media title generator tool to make sure you don’t exceed the character limit.
17. Use AI tools to generate headline ideas
Our headline writing tips are not just about how to write them, but also about finding the right help. We understand the ongoing discussions about AI tools, especially in content creation.
However, when used wisely, they can actually streamline the headline creation process.
AI-powered headline generation tools can help you:
Research current trends to create timely and relevant headlines.
The AI suggests several headline options, allowing you to choose usa whatsapp numbers database free the most appropriate one for your content.
Optimize your titles for search engines with AI-powered recommendations.
And you know what? There's a treasure trove of AI tools out there that are worth using.
For example, Ahrefs provides a free AI title generator for blog posts. Likewise, MonsterInsights offers a title analysis tool:
MonsterInsights
Image via MonsterInsights
18. Check your headings
One of the obvious but easily ignored headline writing tips is to test effectively. You can reason about which headlines will work best. You can conduct competitor analysis, use AI tools, and maximize your creativity.
However, the only true way to evaluate effectiveness is to test it. Here are some ways to do this:
A/B Testing : Compare two different headline variations. This will help you evaluate which one performs better.
Social Media Polls : Engage your audience directly. Ask them to vote for their favorite headline.
Click-through rate analysis : Track how different headlines influence user behavior.