Imagine the problem
Suggest a solution
Promise of results
Let's create one based on the example from our marathon runner article:
"Tired of Leg Pain? Try These 12 Tips to Get Rid of Leg Pain Forever"
Can you highlight each element?
Problem : "Tired of leg pain?"
Solution : "Try these 12 tips"
Promise : "Get Rid of Leg Pain Forever"
This formula can be used for almost any title or topic.
The "Little-known paths" formula
One great way to immediately engage your target audience is to present “little-known ways” to solve a problem or achieve a goal.
The formula works because it assumes the reader hasn't heard of the advice you're about to offer. Of course, you need to back up the headline with a slam-dunk article.
The "Who Else Wants" Headline Formula
Team Neil Patel The home page is a great example of the "who else wants it" formula in action:
Want more traffic?
The headline asks, "Do you want more traffic?" It implies that Neil vietnam girl whatsapp number can deliver results to achieve that goal if you follow through and enter your information.
You don't have to use the exact wording "who else wants to," but you can:
Who else wants the best sneakers?
Who else wants to run a marathon?
Who else wants to beat your last marathon time?
This header style is also great for building a community as it encourages conversation.
The "Get Rid of" Headline Technique
We all have things we want to get rid of: marketing calls, inflated gas prices, bed bugs, etc.
(To be clear, I do not have bed bugs. There are no bed bugs in my house.)
The point is that the headline "get rid of" promises a solution to a problem your audience is facing. Think about what they would like to get rid of.
In my runner example, my audience might want to lose those stubborn last five pounds, calluses, shin splints, or leg cramps. If I can help them solve that problem, I'll have a fan.
