What is B2B Lead Generation? Strategies and Tools for 2024
Posted: Tue Dec 17, 2024 10:32 am
Lead generation in B2B is not easy. It is not as easy as B2C marketing, where people click on an Instagram ad and buy something within minutes. B2B customer engagement and sales processes are long and tedious.
That's probably why lead generation is a top priority for 65% of B2B marketers, according to a ViB report.
B2B customers take their time, considering different options and conducting research to make a decision. Getting a B2B buyer to learn about your product and become interested in it is a challenging task, but with the right B2B lead generation strategies, it becomes easier.
In this guide, we will provide you with a handpicked list of the best B2B lead generation strategies that actually work in 2024.
What does B2B lead generation mean?
What does B2B lead generation mean?
B2B lead generation involves attracting potential customers to your business and collecting their contact information. You can generate leads in a variety of ways, from cold calling to social media, often enhanced by tools like telemarketing and cold calling software .
Who you consider a B2B lead may change depending on your specific goals. For example, do you whatsapp group iran want more people to sign up for your email list? Do you want to attract more social media followers?
A lead could be someone who has signed up for your newsletter, a new follower on social media, or a potential customer who has given you their business card.
Once you have captured a lead, i.e., their contact information, you can engage with them to convert them into customers. That’s the power of lead generation – it brings new potential customers into your sales funnel. Without it, you can’t win new customers.
How is B2B lead generation different from B2C?
B2C and B2B marketing share many fundamental goals and strategies. However, the key ingredient in the equation – the target audience – is significantly different between the two.
For example, when you create buyer personas for your B2B content marketing strategy, you're probably focusing more on the professional needs and goals of your target audience. A B2C marketer is more focused on personal qualities.
How is B2B lead generation different from B2C?
Additionally, when looking for potential lead sources, you'll likely consider corporate content and channels.
For example, LinkedIn may be a more effective social channel for lead generation than Instagram if you're targeting a B2B audience. Likewise, you'll likely create lead magnets and other assets that focus on helping your target customer solve work-related pain points.
That's probably why lead generation is a top priority for 65% of B2B marketers, according to a ViB report.
B2B customers take their time, considering different options and conducting research to make a decision. Getting a B2B buyer to learn about your product and become interested in it is a challenging task, but with the right B2B lead generation strategies, it becomes easier.
In this guide, we will provide you with a handpicked list of the best B2B lead generation strategies that actually work in 2024.
What does B2B lead generation mean?
What does B2B lead generation mean?
B2B lead generation involves attracting potential customers to your business and collecting their contact information. You can generate leads in a variety of ways, from cold calling to social media, often enhanced by tools like telemarketing and cold calling software .
Who you consider a B2B lead may change depending on your specific goals. For example, do you whatsapp group iran want more people to sign up for your email list? Do you want to attract more social media followers?
A lead could be someone who has signed up for your newsletter, a new follower on social media, or a potential customer who has given you their business card.
Once you have captured a lead, i.e., their contact information, you can engage with them to convert them into customers. That’s the power of lead generation – it brings new potential customers into your sales funnel. Without it, you can’t win new customers.
How is B2B lead generation different from B2C?
B2C and B2B marketing share many fundamental goals and strategies. However, the key ingredient in the equation – the target audience – is significantly different between the two.
For example, when you create buyer personas for your B2B content marketing strategy, you're probably focusing more on the professional needs and goals of your target audience. A B2C marketer is more focused on personal qualities.
How is B2B lead generation different from B2C?
Additionally, when looking for potential lead sources, you'll likely consider corporate content and channels.
For example, LinkedIn may be a more effective social channel for lead generation than Instagram if you're targeting a B2B audience. Likewise, you'll likely create lead magnets and other assets that focus on helping your target customer solve work-related pain points.