Fortunately, Facebook has great options india mobile number database free for optimizing your budget: You can choose the optimal expenses, set the schedule of impressions. Consider the following when forming the budget for targeted advertising: expenses are planned per day or for the entire period of the advertising campaign. In the first case, the system automatically writes off a specified amount from the account in the "Personal Account" every day. For example, 400 UAH. If you set the distribution of money for the duration of the advertising campaign, the write-off occurs once a week; decide when the show will start: immediately after moderation or on a specific day; display optimization depends on the initial goal. For example, for "Traffic", you can adjust the parameters to get more clicks or views of the desired page.

Focus on your tasks, and the system will do the rest; with the form of payment everything is standard: for clicks or for impressions. But there is one point. For some purposes, payment only for impressions is relevant. Also pay attention to the "Advertising schedule planning" function. It is responsible for whether ads will be shown constantly or at certain times: Ads will be shown continuously or at certain times Selecting a betting method and amount What determines the cost per click? On Facebook, it all depends on the auction. It determines the cost per click based on three factors: Target cost per click . This is how much money you are willing to pay for each person who clicks on the link.