The conversion rate of your landing page number of submissions to a landing page

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And invite them to do so! There are many ways at your disposal: we can think of comments on social networks, in blog articles, the provision of question tickets or surveys with hubspot... Calculate your roi roi, or return on investment, is the performance indicator that allows you to precisely measure the contributions – or losses – adopted by a strategy in this case, the inbound marketing strategy. It is measured by criteria such as the conversion rate of visitors into prospects, prospects into customers, but also the cost per prospect and the cost per customer.

Concretely, it is calculated ethiopia email list 150000 contact leads according to performance , by comparing the cost of transforming a visitor into a consumer with the average basket of this consumer. If it brings in revenues higher than the investments made to encourage them to buy, the roi is positive: we are on the right track. But roi is an even more subtle tool : we can certainly calculate the difference between costs and benefits, but it also allows us to analyse in more depth the effectiveness of each of the levers used during our strategy: for traffic acquisition : what type of content, what channel brings this or that type of visitor? number of clicks and visitors, duration of visit, bounce rate, etc.



This way, you can precisely identify what type of content to position yourself on to improve your performance more globally. For conversion, you can measure the click-through rate on your site's call-to-action, formnumber of visits, the rate of individuals who become customers on a database. Each of your actions is therefore measurable, measured and analyzed to aim to maximize its effectiveness! It is therefore important to think in roi and investment rather than in pure and simple costs .