The most common mistakes made in Email Marketing
Posted: Tue Dec 03, 2024 10:30 am
In our article today we want to give you a series of tips to avoid making the most common Email Marketing mistakes. And why? Well, easy: because we are at a time of year when Email Marketing campaigns are strongly increasing their presence, given the upcoming campaigns, whether Black Friday, Christmas, January sales, etc. Therefore, it is possible that you also make use of this technique, so you should do it in the best possible way. For this reason, at Mittum, and as an expert tool in Email Marketing , we have thought about it, so today we are going to talk about what the most common mistakes are, so that you can avoid them.
So… grab a pen and paper because here we go!
The most common mistakes made in Email Marketing
Not knowing exactly what your audience is like. Not knowing them.
Do not personalize your emails based on the recipient user
Not including at least one CTA
Overdoing the amount of content in our messages
Not being clear, direct and concise in the subject of the email
The most common mistakes made in Email Marketing
Not knowing exactly what your audience is like. Not knowing them.
Many companies mistakenly think that the more contacts they receive from their email, the more chances they will have of completing the sale or generating interaction. This is totally wrong. In fact, one of the main reasons petroleum manufacturers email lists why an Email Marketing strategy fails is because we treat all recipients in the same way. Knowing and empathizing with your readers, and understanding their habits, needs and differences is necessary to achieve success in your Emailing campaign , as you will be able to improve their experience and response to it.
Do not personalize your emails based on the recipient user
When sending your emails, always remember to call the user by their name and make sure that the email is always sent from the same sender account , otherwise you will lose credibility and it will be much more difficult for the user to open (and read) the message from their inbox. Therefore, one of the keys to a successful Email Marketing strategy is to find out everything you can about the people you are communicating with in your Email Marketing strategy, and thus create personalized emails with exclusive content that are easier to attract .
8 factors to achieve an effective Email Marketing strategy
Not including at least one CTA
If there is one thing we are clear about, it is that an email without a Call To Action (CTA) is meaningless. What would be the point of sending an email to a database of users if you are not looking to go a step beyond the simple fact of reading or looking at the content of the email? In addition, this CTA must be visible and stand out from the rest of the communication : it must have its own space within the body of the email and not be close to other elements that could distract the user from the button. And it must be a good size, recognizable, with more chances of getting the click. Oh! And very important: with a short and persuasive copy.
Overdoing the amount of content in our messages
I don't know if you've already realized what I'm going to tell you next, but users don't read anymore. A real truth. People today prefer to watch a video rather than read a text, and even more so Millennials, Centennials and all the generations to come, who are also more than practical when it comes to comparing products. Reading requires a longer attention span as well as very high cognitive efforts, while images and videos are much more passive, less demanding and much more automatic elements. So, don't hesitate: don't write a lot of content. Even though it may seem very tempting to use several paragraphs to explain the product or service you want to offer, don't make the mistake. Use small paragraphs and in a language that the user understands, so that - with a quick glance - the user can understand what you want to share with them.
So… grab a pen and paper because here we go!
The most common mistakes made in Email Marketing
Not knowing exactly what your audience is like. Not knowing them.
Do not personalize your emails based on the recipient user
Not including at least one CTA
Overdoing the amount of content in our messages
Not being clear, direct and concise in the subject of the email
The most common mistakes made in Email Marketing
Not knowing exactly what your audience is like. Not knowing them.
Many companies mistakenly think that the more contacts they receive from their email, the more chances they will have of completing the sale or generating interaction. This is totally wrong. In fact, one of the main reasons petroleum manufacturers email lists why an Email Marketing strategy fails is because we treat all recipients in the same way. Knowing and empathizing with your readers, and understanding their habits, needs and differences is necessary to achieve success in your Emailing campaign , as you will be able to improve their experience and response to it.
Do not personalize your emails based on the recipient user
When sending your emails, always remember to call the user by their name and make sure that the email is always sent from the same sender account , otherwise you will lose credibility and it will be much more difficult for the user to open (and read) the message from their inbox. Therefore, one of the keys to a successful Email Marketing strategy is to find out everything you can about the people you are communicating with in your Email Marketing strategy, and thus create personalized emails with exclusive content that are easier to attract .
8 factors to achieve an effective Email Marketing strategy
Not including at least one CTA
If there is one thing we are clear about, it is that an email without a Call To Action (CTA) is meaningless. What would be the point of sending an email to a database of users if you are not looking to go a step beyond the simple fact of reading or looking at the content of the email? In addition, this CTA must be visible and stand out from the rest of the communication : it must have its own space within the body of the email and not be close to other elements that could distract the user from the button. And it must be a good size, recognizable, with more chances of getting the click. Oh! And very important: with a short and persuasive copy.
Overdoing the amount of content in our messages
I don't know if you've already realized what I'm going to tell you next, but users don't read anymore. A real truth. People today prefer to watch a video rather than read a text, and even more so Millennials, Centennials and all the generations to come, who are also more than practical when it comes to comparing products. Reading requires a longer attention span as well as very high cognitive efforts, while images and videos are much more passive, less demanding and much more automatic elements. So, don't hesitate: don't write a lot of content. Even though it may seem very tempting to use several paragraphs to explain the product or service you want to offer, don't make the mistake. Use small paragraphs and in a language that the user understands, so that - with a quick glance - the user can understand what you want to share with them.