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What is internal linking in SEO?

Posted: Tue Dec 03, 2024 10:33 am
by Mohona2024
Internal linking in SEO is the act of linking the pages of the same website together. This is one of the essential techniques for the SEO of a site , a page, an article or a product sheet. Be aware that on the tree of the basics of natural referencing , internal linking appears in the second part on the contents. In this complete article, discover what internal linking in SEO is , its importance, as well as the best practices to succeed and benefit from it. Let's go!
How important is internal linking in SEO?
The semantic cocoon in the internal mesh
What are the best practices for internal meshing?
How important is internal linking in SEO?
Internal linking will improve the fluidity of navigation and the consistency of your site . By succeeding in your internal linking, you will allow search engine bots, such as Googlebot , to better understand you. Thus, you will gain positions in the SERPs and improve your SEO.

What is internal linking of a website?
Concretely, internal meshing is defined as the organization of links on a website . algeria phone number library It involves redirecting the Internet user from page A to page B or C of your website, which are more commonly called "related pages". The primary objective is to complete the information given to the Internet user. You answer their questions or allow them to discover a product/service in more detail, for example. All this, in a coherent and natural way!

Furthermore, internal linking also allows you to lead Internet users to so-called "deep" pages. These are generally difficult to access at first glance, because they are not included in the menu. In practice, deep pages generally require more than 3 clicks to be reached and they have few external links.

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What are the benefits of internal linking for SEO?
Internal linking firstly allows you to enrich the information given to the Internet user. You arouse their curiosity, interest them and give them even more information than what they were initially looking for. This method allows you to build loyalty with your target and give meaning to your website as a whole. In addition, you will be able to share the popularity of an A page with those that are more hidden and more difficult to access. In this way, you improve the PageRank (PR) of strategic pages on your website.

Good to know: A deep page that is not linked by internal meshing will not be favored by Google, therefore invisible on the SERPs . For this reason alone, it is essential to establish an effective and rigorous linking strategy between your pages, articles and product sheets.