Add popular effects
Trending effects are promoted well both on TikTok and in Instagram reels. Although Instagram cannot boast as many effects as TikTok. But be sure to use all the new ones, as the platform loves them and actively promotes them. Also, do not forget about filters, AR masks. Use the Slow motion function (video slowdown). Create videos in the "Before and After" format, as users often watch them until the very end.
To actively promote your account using Reels, shop make videos that are targeted at your target audience. Simple entertaining non-thematic videos without any useful meaning will not help you. The thing is that Instagram has an interesting feature: if your friends have subscribers with similar interests (like your target audience), then your publications will also be recommended to them.
Choose the right time to post
The time of posting content and getting into the recommended ones are not directly related. The point here is different: by posting a video during the time of maximum audience activity, you will get more interactions. Reels algorithms will immediately notice this and start promoting the video.
Motivate your subscribers to be active
Instagram promotes videos that users are likely to like. Your job is to increase interactions by encouraging followers to comment, like, and share videos. For example, you can describe a problem and ask for advice. Or post a funny picture and organize a contest for the best caption.
Post long videos
It is acceptable to post videos of 15, 30 and 60 seconds. What is the preferred reels format on Instagram? Video size plays an important role, as it is important for any social network that people do not leave it for a long time. Hence the conclusion: try to make Reels up to 1 minute.
Add trendy music to your videos
It's not certain that a video with popular music will help promote your reels on its own. But it's undeniable that videos with trending audio are shared much more often.
Add trendy music to your video
Add trendy music to your video
Additional interactions work to your advantage. This is where reels differs from TikTok, as it allows you to overlay any part of the track. This will add more impact to your videos.
