What is a call to action?
Illustration of a person clicking on a “get promotion” call to action
Let's start by understanding what a call to action is: It is a notice, stimulus, invitation or call that is made to the user to carry out a certain action, for example, on your landing pages, they can be visual (colors, symbols, etc.), in the form of text and even mixed, that is, a combination of both.
Have you noticed that most landing pages are filled with CTAs like “Click here”? While this isn’t necessarily bad practice, it’s very generic text that doesn’t provide any context to users, and is therefore unlikely to motivate people to take that action.
invites action by connecting user needs with business objectives; “Master Facebook Ads” for tutorials, guides or courses, “Get a free consultation” for consulting services or “Discover all of Escala’s features” for the all-in-one australia whatsapp number data marketing and sales platform.
Namely, all people have different needs and contexts, for this reason it is necessary to test multiple types of CTAs and for that we have collected these 30 examples of calls to action that you can try today.
What is a CTA for?
In this sense, a CTA, or call to action, serves to promote marketing offers and lead generation. The button or link not only encourages the user to take the desired action, but also reflects what they can expect by clicking.
By doing it this way, the chances of your landing page visitors taking the targeted action increase considerably by showing them that they will have the solution to their problem or need by doing so.
Good calls to action directly affect conversion, as they encourage more visitors to your landing pages to become potential customers, and these into successful sales. Therefore, a good CTA is an indispensable tool to guide users and convert them into leads.
Types of CTA
Now that you have an idea of what a CTA is and what it is used for, we would like you to know what some of the types that exist are, these are defined according to their main objective:
Lead generation: These are used for downloadable materials.
Promote events: Participation registration.
Contact form: To obtain contact information and leads.
Learn about the product or service: Invites you to learn more.
Sharing content: Generally connected to social networks.
Lead nurturing: Offering content to those in your database.
Close sales: Generate direct contact with the sales team.
30 examples of effective call to action (CTA)
Illustration with several examples of effective call to actions
We have compiled a series of examples of CTAs that are really effective and will be of great help to you when testing your landing pages or website.
We have divided them into 3 main groups: CTAs with attractive phrases, colors, and different shapes. Each one has a list of examples so you can get inspired and test your landing pages.
Examples of call to action with attractive phrases
Catchy phrases are a great hook that you can use to guide the user towards the action you want. Let's look at some examples of calls to action with this type of phrase.
1. Mention what the user will learn: “Teach me how to write persuasive texts”
This is a fantastic example of a call to action with attractive phrases, because in addition to being an unusual text, it allows you to clearly show what you offer the user when they click on the call to action.
“Teach me how to write persuasive texts”
https://www.maidertomasena.com/
2. Highlight what the user is looking to achieve: “I want to master Facebook Ads”
Think about the goal that user has in mind, what their pain point is or what they want to achieve that you can offer them. Find the best way to apply this CTA example to your products or services.
3. Resolve doubts about your offer: “Request a free growth consultation”
Here we see a fantastic example where you take into account what the user might be concerned about. If you only mention “request advice” they might wonder what it is or if it costs anything. This call to action is an example of how to quickly address those concerns for the user.
4. Offer multiple products: “Shop the look”
An example of a call to action with attractive phrases, where the brand does not focus on a single product, but manages to combine them to create a greater benefit. In this case, it makes it easier for the user to buy, as it offers a complete style.
6. Invite them to learn more about your product or service: “Discover all of Semrush’s features”
Using an attractive phrase in your call to action will make what you offer more interesting. Sometimes a “Learn more” may be enough, but… How about giving a little more detail? This is one of the CTA examples that can help you achieve this.
7. Speak from the user's urgency: "I want to have more visits now"
If you find that your users typically come with a sense of urgency or you'd like to generate that sense of urgency from your CTA message, this is a great alternative.
8. Try the short version: “
