For example, an advertiser can select a dbtodata vacation rental and then use related keywords such as sea view, number of rooms, location and other subtopics. Google Ads contextual advertising is possible in several formats. These can be text ads, advertising blocks in the form of banners or videos. The first ones are shown to the user at the top or bottom of the search results. They differ from organic ones in that they are marked "advertisement". This type of online advertising attracts marketers with the following advantages: high profitability; flexibility in terms of launch and return; getting targeted traffic to the site and increasing sales; high level of acceptance of advertising information by users and satisfaction, since such ads are not annoying, like pop-up windows.
The main advantage is the form of payment. This type of advertising uses the Pay Per Click (PPC) format, the essence of which is to withdraw money from the advertiser's account only if the user clicks on the ad. And the display is based on the auction principle, according to the terms of which the assignment of a position depends on the size of the proposed bid. Experience shows that this type of advertising is useful for promoting young sites and attracting attention to a new project. Search Advertising in Google Ads Google Ads is the largest online service through which you can launch pay-per-click (PPC) search advertising. Google is used almost all over the world, perhaps with the exception of China, where its own search engine Baidu has been implemented, so the chances of “reaching” your target audience are very high.
