A lot.
And you'll say: " Come on, Mila, it won't be that bad. AIDA is a simple formula ."
Poor fool, you don't know what you've gotten yourself into.
The first thing you need to be clear about is this:
Unlike others such as PAS, PASTOR or PPP, AIDA is much more than a copywriting formula.
It's a technique.
A method.
AIDA is a reflection of the mental bulk sms spain journey a customer follows when making a purchase.
And in this post I explain it in detail.
Here I'm going to tell you:
What AIDA really is.
How to apply it to your sales pages to make them convert more.
Note: Bring something to take notes with, you'll need it.
AIDA in copywriting: what is AIDA really?
Although we know it today as a formula, AIDA was not born linked to copywriting.
The concept “AIDA” was created by an American publicist named Elias St. Elmo Lewis (what a name) in 1898.
Their goal was to create a model that reflected all the stages a person goes through:
Since you come into contact with a particular brand.
Until you decide to buy one of your products or services.
