Customer Solutions Specialist
Posted: Wed Dec 18, 2024 4:29 am
If nothing is clear about the company's activities and products, the publications are not designed properly, the user will simply leave here. Brand recognition is the calling card of a business account. When creating a visual style, you need to focus on the user's feelings and strive for harmony in design. Don't forget to rely on the characteristics of the target audience and the business niche. For example, a law firm account designed in all the colors of the rainbow is unlikely to inspire confidence in a business person. We create the strategy directlyDevelopment of visual style Developing a text style The presentation of the text is no less important than the visual component.
You need to decide on the style in which you will irani whatsapp group communicate with the target audience. This is the so-called tone of voice, and it is also an element of the company's corporate style. Case study on SMM promotion of high-tech company Solar-Tech There are 4 main types of tone of voice: 1) Friendly. The texts are written with the address "you", as if you were talking to a friend. Usually, such brands share the "inside story" with the audience, introduce the employees. Many people like the tone, but it is important not to overdo it with familiarity. 2) Provocative. Maybe you remember the time when pre-New Year advertisements of various products emphasized "A pine tree as a gift!"? Of course, they meant a gift in the form of an artificial pine tree when buying the main product.
It sounds very provocative, but it is remembered for a long time. Companies that use this approach challenge the rules. Their slogans balance on the edge of decency, which causes a lot of discussion and debate. Here's a great example: Text style development - provocative 3) Expert. The entire content plan is built around practical benefits and expertise in the niche. The posts contain useful life hacks, secrets, and reveal the benefits of products. The tone of the narrative is dry, official, but always friendly. Example: Text Style Development - Expert 4) Entertaining. Perhaps the most common tone of voice. Based on many surveys, contests, tests, sometimes even jokes in texts.
You need to decide on the style in which you will irani whatsapp group communicate with the target audience. This is the so-called tone of voice, and it is also an element of the company's corporate style. Case study on SMM promotion of high-tech company Solar-Tech There are 4 main types of tone of voice: 1) Friendly. The texts are written with the address "you", as if you were talking to a friend. Usually, such brands share the "inside story" with the audience, introduce the employees. Many people like the tone, but it is important not to overdo it with familiarity. 2) Provocative. Maybe you remember the time when pre-New Year advertisements of various products emphasized "A pine tree as a gift!"? Of course, they meant a gift in the form of an artificial pine tree when buying the main product.
It sounds very provocative, but it is remembered for a long time. Companies that use this approach challenge the rules. Their slogans balance on the edge of decency, which causes a lot of discussion and debate. Here's a great example: Text style development - provocative 3) Expert. The entire content plan is built around practical benefits and expertise in the niche. The posts contain useful life hacks, secrets, and reveal the benefits of products. The tone of the narrative is dry, official, but always friendly. Example: Text Style Development - Expert 4) Entertaining. Perhaps the most common tone of voice. Based on many surveys, contests, tests, sometimes even jokes in texts.