10 tips to increase your email marketing conversion rate
Posted: Tue Dec 03, 2024 10:40 am
In digital marketing, there are efficient strategies for increasing a company's average ticket, such as email marketing. A creative and accurate message that follows your lead's purchasing journey increases the chances of them completing the purchase.
To help you optimize your metrics, we have selected tips to increase your email marketing conversion rate and achieve your goals. Check out the content below and enjoy reading.
Content
1. Develop a sales funnel and target your customers
2. Create emails with responsive layout
3. Do A/B testing
4. Clean your contact list periodically
5. Segment your customers and personalize your communication
6. Anticipate questions and send relevant emails
7. Include links and direct the customer to complete the purchase
8. Use an email marketing platform
9. Track metrics and results
10. Don't forget about inactive customers
1. Develop a sales funnel and target your customers
The sales funnel is a marketing strategy that considers which stage of the buying process your customers are in. The deeper your leads are in the funnel, the greater the chances of converting to sales. However, the higher up the funnel your customer is, the lower the chances of a quick purchase.
That's why you need to know how to guide your leads through the sales funnel, so you know what stage they're at and how to guide them to the bottom, until they convert. Create strategies focused on each stage to send accurate emails.
2. Create emails with responsive layout
When creating your email layout, consider the different screen formats your leads may be using, such as computers, tablets, or smartphones. If your emails are not responsive, the open rate may drop considerably in future emails, and consequently your conversions as well.
Furthermore, there are currently many followers of dark mode in emails, so adopt color contrast and carry out tests to find out the impact on conversion and engagement rates, and understand the interests of your leads.
3. Do A/B testing
A/B testing is one way to improve your emails and see how they will impact your leads. This test involves sending more than two versions of a sample to your contact base, so you can analyze the opening, click-through, and conversion metrics for each one.
The version that delivers the best results will be automatically sent to the rest of your contact list. With each test you run, you will learn more about your target audience's preferences.
Also check out: How to do digital marketing: 9 key strategies to use
4. Clean your contact list periodically
Clean up your subscriber list periodically and remove contacts who have not interacted with the emails you have sent. This way, you can maintain a good click-through and conversion rate with leads who are interested in purchasing your products.
Another factor to consider is the increase in spam complaints and bounces, which can harm the sender's reputation. Don't worry, it's common to lose some contacts throughout the year, so include this practice in your email marketing routine.
5. Segment your customers and personalize your communication
Segmenting your customers can increase your email marketing conversion rate. Knowing the groups of people you want to reach allows you to personalize your communications and send targeted content. Check out some examples and get inspired when creating your own emails , regardless of what stage of the funnel your leads are in. You can also offer free shipping, specific promotions, and competitive prices.
6. Anticipate questions and send relevant emails
Increasing conversion rates with email marketing is essential for retail email list companies, so anticipate your customers' questions. This way, you will have more arguments to negotiate and highlight solutions in emails. Gather the best arguments and create a persuasive CTA , whether to recover abandoned carts , demonstrate related products, or convince customers of the quality of the product with customer testimonials.
7. Include links and direct the customer to complete the purchase
Using links within your content helps guide users through the purchasing journey and facilitates conversion. You can include links to complete the purchase or blog articles to nurture the lead. In addition, make the experience easier for your consumer, avoid sending long forms or too many variations of the same product, so that they don't take too long to choose.
8. Use an email marketing platform
Choose a good email marketing platform and create eye-catching emails quickly and easily. In addition, you can automate the sending of messages based on your users' behavior and monitor metrics to adjust your strategies.
This tool also helps your company comply with data privacy legislation by sending emails only with the customer's consent, in a secure manner. A platform like Mailbiz makes it easy to create emails with an intuitive and easy-to-use interface.
To help you optimize your metrics, we have selected tips to increase your email marketing conversion rate and achieve your goals. Check out the content below and enjoy reading.
Content
1. Develop a sales funnel and target your customers
2. Create emails with responsive layout
3. Do A/B testing
4. Clean your contact list periodically
5. Segment your customers and personalize your communication
6. Anticipate questions and send relevant emails
7. Include links and direct the customer to complete the purchase
8. Use an email marketing platform
9. Track metrics and results
10. Don't forget about inactive customers
1. Develop a sales funnel and target your customers
The sales funnel is a marketing strategy that considers which stage of the buying process your customers are in. The deeper your leads are in the funnel, the greater the chances of converting to sales. However, the higher up the funnel your customer is, the lower the chances of a quick purchase.
That's why you need to know how to guide your leads through the sales funnel, so you know what stage they're at and how to guide them to the bottom, until they convert. Create strategies focused on each stage to send accurate emails.
2. Create emails with responsive layout
When creating your email layout, consider the different screen formats your leads may be using, such as computers, tablets, or smartphones. If your emails are not responsive, the open rate may drop considerably in future emails, and consequently your conversions as well.
Furthermore, there are currently many followers of dark mode in emails, so adopt color contrast and carry out tests to find out the impact on conversion and engagement rates, and understand the interests of your leads.
3. Do A/B testing
A/B testing is one way to improve your emails and see how they will impact your leads. This test involves sending more than two versions of a sample to your contact base, so you can analyze the opening, click-through, and conversion metrics for each one.
The version that delivers the best results will be automatically sent to the rest of your contact list. With each test you run, you will learn more about your target audience's preferences.
Also check out: How to do digital marketing: 9 key strategies to use
4. Clean your contact list periodically
Clean up your subscriber list periodically and remove contacts who have not interacted with the emails you have sent. This way, you can maintain a good click-through and conversion rate with leads who are interested in purchasing your products.
Another factor to consider is the increase in spam complaints and bounces, which can harm the sender's reputation. Don't worry, it's common to lose some contacts throughout the year, so include this practice in your email marketing routine.
5. Segment your customers and personalize your communication
Segmenting your customers can increase your email marketing conversion rate. Knowing the groups of people you want to reach allows you to personalize your communications and send targeted content. Check out some examples and get inspired when creating your own emails , regardless of what stage of the funnel your leads are in. You can also offer free shipping, specific promotions, and competitive prices.
6. Anticipate questions and send relevant emails
Increasing conversion rates with email marketing is essential for retail email list companies, so anticipate your customers' questions. This way, you will have more arguments to negotiate and highlight solutions in emails. Gather the best arguments and create a persuasive CTA , whether to recover abandoned carts , demonstrate related products, or convince customers of the quality of the product with customer testimonials.
7. Include links and direct the customer to complete the purchase
Using links within your content helps guide users through the purchasing journey and facilitates conversion. You can include links to complete the purchase or blog articles to nurture the lead. In addition, make the experience easier for your consumer, avoid sending long forms or too many variations of the same product, so that they don't take too long to choose.
8. Use an email marketing platform
Choose a good email marketing platform and create eye-catching emails quickly and easily. In addition, you can automate the sending of messages based on your users' behavior and monitor metrics to adjust your strategies.
This tool also helps your company comply with data privacy legislation by sending emails only with the customer's consent, in a secure manner. A platform like Mailbiz makes it easy to create emails with an intuitive and easy-to-use interface.