3. Rov ntsuam xyuas cov qhab nia ntawm cov qhab nia tsis tu ncua:
Posted: Wed Dec 18, 2024 4:43 am
Kev lag luam ib puag ncig yog qhov muaj zog, thiab cov neeg siv khoom tus cwj pwm tuaj yeem hloov pauv raws sijhawm. Nws yog ib qho tseem ceeb uas yuav tau tshuaj xyuas thiab kho koj cov qhab nia cov qhab nia ua ntu zus kom ntseeg tau tias lawv ua raws li kev lag luam tam sim no thiab koj lub hom phiaj kev lag luam.
Los ntawm kev siv cov qhab nia ua tus thawj coj, koj pab pawg muag khoom thiab kev lag luam yuav muaj hom lus sib txuas lus thiab sib koom tes zoo. Kev lag luam tuaj yeem hloov kho lawv cov tswv yim los tsom rau cov txheej txheem tshwj xeeb thiab tsim kom muaj kev ua tau zoo dua qub, thaum kev muag khoom tuaj yeem tsom mus rau kaw cov kev sib tham nrog cov kev cia siab tshaj plaws. Tsis tas li ntawd, cov qhab nia ua tau ua rau koj txheeb xyuas cov neeg siv khoom txaus siab uas tuaj yeem dhau los ua cov neeg tawm tswv yim thiab pab txhawb kev muag khoom ntxiv los ntawm cov phiaj xwm phiaj xwm.
Kev siv B2B kev lag luam ua lag luam cov qhab nia tuaj yeem muab ntau yam zoo dua xov tooj cov ntaub ntawv li kev muag khoom. Nws pab txhawb kev sib raug zoo ntawm kev muag khoom thiab kev lag luam, tso cai rau kev xa xov zoo dua thiab cov tswv yim kev koom tes. Nrog rau cov txheej txheem kev qhab nia zoo, koj lub lag luam tuaj yeem txheeb xyuas tau zoo thiab nqis peev ntawm kev muag khoom, ua rau feem ntau ntawm koj cov B2B coj thiab tsav kev loj hlob mus ntev.
"Kev taw qhia ntawm kev lag luam kev cia siab" Ua raws li kev lag luam kev cia siab yog ib feem tseem ceeb ntawm kev muag khoom thiab kev lag luam B2B. Cov tuam txhab lag luam yuav tsum tau ua raws li kev sim siab qhia rau cov neeg siv khoom yav tom ntej.
Kev teeb tsa tus qhab nia tuaj yeem yog qhov nyuaj, los ntawm kev paub txog qhov tseem ceeb tshaj plaws thiab muab lawv qhov tseem ceeb tshaj qhov "zoo-rau-haves". Yuav pib nrog koj yuav tsum tsim kom muaj cov qauv qis tshaj plaws uas tus neeg siv khoom yog tus yam ntxwv. Cov no yog cov tsim nyog tus kheej, xws li: Yuav tsum nyob rau hauv ib cheeb tsam kev pabcuam, lossis Yuav tsum yog 21 xyoos lossis ntau dua. Tom qab ntawd, txheeb xyuas qhov zoo uas koj lub hom phiaj feem ntau muaj. Cov no yog cov nquag tab sis tsis tseem ceeb, zoo li cov qauv hauv paus peb nyuam qhuav tham txog. Lub chaw lag luam yuav tsum muaj peev xwm muab cov ntaub ntawv ntawm no vim tias lawv tau ua ntau yam kev tshawb nrhiav rau koj tus neeg siv khoom ib txwm muaj.
Qhov thib peb yog los nrhiav koj cov neeg siv khoom zoo tshaj plaws, cov neeg ua haujlwm muag khoom yuav xav txog feem ntau yuav tshwm sim. Dab tsi ua rau ib tus neeg yuav khoom zoo dua rau lwm tus?? Ib tus neeg tswj hwm ntawm kev npaj siv nyiaj tshwj xeeb? Lub sijhawm luv luv uas yuav ua tau ib qho kev yuav khoom?
Nyob rau theem no, nws yog ib qho tsim nyog los soj ntsuam cov lus tsa suab ntawm cov neeg siv khoom muaj peev xwm, hom kev ua uas qhia tias lawv txaus siab yuav. Cov kev ua no yog qhov hloov pauv lawv nce lossis nqis ntawm cov npe, raws li cov qauv ntawm kev ua lawv tau koom nrog thiab pes tsawg zaus lawv tau sib tham.
3. Rov ntsuam xyuas cov qhab nia ntawm cov qhab nia tsis tu ncua:
Daim ntawv teev tus cwj pwm coj mus kuaj:
1. Mus saib lub vev xaib / nplooj ntawv tsaws
2. Tus naj npawb ntawm lub vev xaib ntu
3. Koom nrog hauv webinar
4. Saib ntawm tus nqi
5. Pib sim dawb
6. Ua daim foos tiv tauj
7. Downloaded ib lub hlau nplaum, zoo li daim ntawv dawb
8. Qhib email thiab nyem rau ntawm hyperlinks hauv
9. Nyem rau ntawm qhov txuas hauv tsab ntawv xov xwm
10. Teb lossis xa email
11. Muab cov ntsiab lus hauv social media
Nws yog ib qho tseem ceeb uas yuav tsum tau muab cov ntsiab lus rau txhua tus cwj pwm, txawm tias nws yog tus nqi me me, los tsim kom muaj cov qhab nia zoo tshaj plaws. Tsis tas li ntawd, txheeb xyuas "tus cwj pwm hloov pauv tseem ceeb" uas feem ntau ua rau ua ntej dhau los ua cov neeg siv khoom thiab kos lawv nrog lub hnub qub rau qhov tseem ceeb thaum muab cov ntsiab lus rau cov cai. Kev txheeb xyuas Google Analytics cov ntaub ntawv tuaj yeem pab txheeb xyuas cov cwj pwm no rau koj tus qauv qhab nia.
Kev faib tawm yog ib txoj haujlwm nyuaj. Yog tias suav nrog koj tus kheej, lwm tus yuav tsum tau ua nrog thiab. Qhov no txhais tau tias muab cov cim tsis suav nrog nws tus kheej lossis ib yam dab tsi ntxiv rau cov ntaub ntawv hauv cov ntsiab lus rov hais dua. Yooj yim, lub tshuab yuav muab qhov tshwm sim.
Rau feem ntau ntawm cov tuam txhab, qhov yooj yim 1- txog 100-point system yuav zoo li txaus siab. Rau B2B cov thev naus laus zis, ib lub koom haum tuaj yeem xaiv los ua haujlwm ntau txhiab qhov chaw, faib cov tuam txhab me, nruab nrab, thiab loj 1, 2 thiab 3 thawj tus lej. Yog li, kev lag luam ua lag luam nrog tus qhab nia ntawm 3062 yuav yog lub tuam txhab loj nrog 62-point tally. Lwm lub tswv yim yog los txiav txim siab 3 (lossis siab dua) cov qauv qis tshaj plaws - "cov rooj sib tham" - kom txiav txim siab tsim nyog ua tus coj. Yog tias koj xaiv 100 cov ntsiab lus rau txhua tus, thiab xaiv lawv xav tau peb yam ntawm cov cwj pwm tseem ceeb no los ua pov thawj, ces tus thawj coj nrog tus qhab nia ntawm 435 yuav nkag mus rau hauv pas dej, tab sis ib tus qhab nia ntawm 282 yuav tsis. Qhov no ua kom ntseeg tau tias kev muag khoom tsis zoo yuav tsis ua rau pawg neeg muag khoom, txawm tias muaj pes tsawg tus qauv lawv ua rau.
Los ntawm kev siv cov qhab nia ua tus thawj coj, koj pab pawg muag khoom thiab kev lag luam yuav muaj hom lus sib txuas lus thiab sib koom tes zoo. Kev lag luam tuaj yeem hloov kho lawv cov tswv yim los tsom rau cov txheej txheem tshwj xeeb thiab tsim kom muaj kev ua tau zoo dua qub, thaum kev muag khoom tuaj yeem tsom mus rau kaw cov kev sib tham nrog cov kev cia siab tshaj plaws. Tsis tas li ntawd, cov qhab nia ua tau ua rau koj txheeb xyuas cov neeg siv khoom txaus siab uas tuaj yeem dhau los ua cov neeg tawm tswv yim thiab pab txhawb kev muag khoom ntxiv los ntawm cov phiaj xwm phiaj xwm.
Kev siv B2B kev lag luam ua lag luam cov qhab nia tuaj yeem muab ntau yam zoo dua xov tooj cov ntaub ntawv li kev muag khoom. Nws pab txhawb kev sib raug zoo ntawm kev muag khoom thiab kev lag luam, tso cai rau kev xa xov zoo dua thiab cov tswv yim kev koom tes. Nrog rau cov txheej txheem kev qhab nia zoo, koj lub lag luam tuaj yeem txheeb xyuas tau zoo thiab nqis peev ntawm kev muag khoom, ua rau feem ntau ntawm koj cov B2B coj thiab tsav kev loj hlob mus ntev.
"Kev taw qhia ntawm kev lag luam kev cia siab" Ua raws li kev lag luam kev cia siab yog ib feem tseem ceeb ntawm kev muag khoom thiab kev lag luam B2B. Cov tuam txhab lag luam yuav tsum tau ua raws li kev sim siab qhia rau cov neeg siv khoom yav tom ntej.
Kev teeb tsa tus qhab nia tuaj yeem yog qhov nyuaj, los ntawm kev paub txog qhov tseem ceeb tshaj plaws thiab muab lawv qhov tseem ceeb tshaj qhov "zoo-rau-haves". Yuav pib nrog koj yuav tsum tsim kom muaj cov qauv qis tshaj plaws uas tus neeg siv khoom yog tus yam ntxwv. Cov no yog cov tsim nyog tus kheej, xws li: Yuav tsum nyob rau hauv ib cheeb tsam kev pabcuam, lossis Yuav tsum yog 21 xyoos lossis ntau dua. Tom qab ntawd, txheeb xyuas qhov zoo uas koj lub hom phiaj feem ntau muaj. Cov no yog cov nquag tab sis tsis tseem ceeb, zoo li cov qauv hauv paus peb nyuam qhuav tham txog. Lub chaw lag luam yuav tsum muaj peev xwm muab cov ntaub ntawv ntawm no vim tias lawv tau ua ntau yam kev tshawb nrhiav rau koj tus neeg siv khoom ib txwm muaj.
Qhov thib peb yog los nrhiav koj cov neeg siv khoom zoo tshaj plaws, cov neeg ua haujlwm muag khoom yuav xav txog feem ntau yuav tshwm sim. Dab tsi ua rau ib tus neeg yuav khoom zoo dua rau lwm tus?? Ib tus neeg tswj hwm ntawm kev npaj siv nyiaj tshwj xeeb? Lub sijhawm luv luv uas yuav ua tau ib qho kev yuav khoom?
Nyob rau theem no, nws yog ib qho tsim nyog los soj ntsuam cov lus tsa suab ntawm cov neeg siv khoom muaj peev xwm, hom kev ua uas qhia tias lawv txaus siab yuav. Cov kev ua no yog qhov hloov pauv lawv nce lossis nqis ntawm cov npe, raws li cov qauv ntawm kev ua lawv tau koom nrog thiab pes tsawg zaus lawv tau sib tham.
3. Rov ntsuam xyuas cov qhab nia ntawm cov qhab nia tsis tu ncua:
Daim ntawv teev tus cwj pwm coj mus kuaj:
1. Mus saib lub vev xaib / nplooj ntawv tsaws
2. Tus naj npawb ntawm lub vev xaib ntu
3. Koom nrog hauv webinar
4. Saib ntawm tus nqi
5. Pib sim dawb
6. Ua daim foos tiv tauj
7. Downloaded ib lub hlau nplaum, zoo li daim ntawv dawb
8. Qhib email thiab nyem rau ntawm hyperlinks hauv
9. Nyem rau ntawm qhov txuas hauv tsab ntawv xov xwm
10. Teb lossis xa email
11. Muab cov ntsiab lus hauv social media
Nws yog ib qho tseem ceeb uas yuav tsum tau muab cov ntsiab lus rau txhua tus cwj pwm, txawm tias nws yog tus nqi me me, los tsim kom muaj cov qhab nia zoo tshaj plaws. Tsis tas li ntawd, txheeb xyuas "tus cwj pwm hloov pauv tseem ceeb" uas feem ntau ua rau ua ntej dhau los ua cov neeg siv khoom thiab kos lawv nrog lub hnub qub rau qhov tseem ceeb thaum muab cov ntsiab lus rau cov cai. Kev txheeb xyuas Google Analytics cov ntaub ntawv tuaj yeem pab txheeb xyuas cov cwj pwm no rau koj tus qauv qhab nia.
Kev faib tawm yog ib txoj haujlwm nyuaj. Yog tias suav nrog koj tus kheej, lwm tus yuav tsum tau ua nrog thiab. Qhov no txhais tau tias muab cov cim tsis suav nrog nws tus kheej lossis ib yam dab tsi ntxiv rau cov ntaub ntawv hauv cov ntsiab lus rov hais dua. Yooj yim, lub tshuab yuav muab qhov tshwm sim.
Rau feem ntau ntawm cov tuam txhab, qhov yooj yim 1- txog 100-point system yuav zoo li txaus siab. Rau B2B cov thev naus laus zis, ib lub koom haum tuaj yeem xaiv los ua haujlwm ntau txhiab qhov chaw, faib cov tuam txhab me, nruab nrab, thiab loj 1, 2 thiab 3 thawj tus lej. Yog li, kev lag luam ua lag luam nrog tus qhab nia ntawm 3062 yuav yog lub tuam txhab loj nrog 62-point tally. Lwm lub tswv yim yog los txiav txim siab 3 (lossis siab dua) cov qauv qis tshaj plaws - "cov rooj sib tham" - kom txiav txim siab tsim nyog ua tus coj. Yog tias koj xaiv 100 cov ntsiab lus rau txhua tus, thiab xaiv lawv xav tau peb yam ntawm cov cwj pwm tseem ceeb no los ua pov thawj, ces tus thawj coj nrog tus qhab nia ntawm 435 yuav nkag mus rau hauv pas dej, tab sis ib tus qhab nia ntawm 282 yuav tsis. Qhov no ua kom ntseeg tau tias kev muag khoom tsis zoo yuav tsis ua rau pawg neeg muag khoom, txawm tias muaj pes tsawg tus qauv lawv ua rau.