How to interpret consumer behavior?
Posted: Wed Dec 18, 2024 5:00 am
Consumer behavior has changed a lot because of the Internet. In this post, you will learn what it looks like and what influences today's consumer behavior.
You have had an innovative business idea. You have managed to obtain all the necessary resources to invest in it. Your dream of becoming an entrepreneur, after much effort, has become a reality and now it is time to open the doors to the public and start selling.
But... is it really that simple? It's true that you've overcome too many kenya email list 1.3 million contact leads challenges to get here, but "opening the doors" may not be enough to get your business up and running, boost your sales and turn them into tangible income.
You may have created the best product or service in the world, but if you don't understand consumer behavior, you will hardly achieve success.
The good news is that, even if you don't have complete control over it, you can study it, analyze it and understand it so that you are able to implement accurate actions to convince the consumer to make a purchase.
And this is essentially what we will talk about in this post.
What is consumer behavior?
Free and easy access to information in the internet age has changed the way we consume.
We have powerful search engines at our fingertips , working at full speed to deliver exactly what we are looking for. Algorithms analyze our preferences and needs to hit us with relevant ads.
Companies are making their presence felt on social media, enabling interaction between brands and consumers. Online shopping is becoming more and more common thanks to the expansion of e-commerce ...
And I could go on with many more examples, but the fact is that the digital world has revolutionized consumption , and now it is up to companies to understand what impact this has on the behavior of today's buyer .
To understand consumer behavior, brands must seek answers to the following questions:
Who buys?
Why do you buy?
How do you buy it?
When do you buy?
Where do you buy?
How much do you buy?
How do you use it?
And before you think that capturing such information is impossible, I can tell you right away that it is not! Throughout this article, we will tell you how companies can answer all these questions for you.
The current consumer purchasing process
The purchasing process, or as we call it in Marketing, the customer journey , is the path that a consumer takes until they make the decision to purchase a product or service .
You have had an innovative business idea. You have managed to obtain all the necessary resources to invest in it. Your dream of becoming an entrepreneur, after much effort, has become a reality and now it is time to open the doors to the public and start selling.
But... is it really that simple? It's true that you've overcome too many kenya email list 1.3 million contact leads challenges to get here, but "opening the doors" may not be enough to get your business up and running, boost your sales and turn them into tangible income.
You may have created the best product or service in the world, but if you don't understand consumer behavior, you will hardly achieve success.
The good news is that, even if you don't have complete control over it, you can study it, analyze it and understand it so that you are able to implement accurate actions to convince the consumer to make a purchase.
And this is essentially what we will talk about in this post.
What is consumer behavior?
Free and easy access to information in the internet age has changed the way we consume.
We have powerful search engines at our fingertips , working at full speed to deliver exactly what we are looking for. Algorithms analyze our preferences and needs to hit us with relevant ads.
Companies are making their presence felt on social media, enabling interaction between brands and consumers. Online shopping is becoming more and more common thanks to the expansion of e-commerce ...
And I could go on with many more examples, but the fact is that the digital world has revolutionized consumption , and now it is up to companies to understand what impact this has on the behavior of today's buyer .
To understand consumer behavior, brands must seek answers to the following questions:
Who buys?
Why do you buy?
How do you buy it?
When do you buy?
Where do you buy?
How much do you buy?
How do you use it?
And before you think that capturing such information is impossible, I can tell you right away that it is not! Throughout this article, we will tell you how companies can answer all these questions for you.
The current consumer purchasing process
The purchasing process, or as we call it in Marketing, the customer journey , is the path that a consumer takes until they make the decision to purchase a product or service .