What are the eCommerce Marketing Trends in 2019?
Posted: Wed Dec 18, 2024 5:02 am
eCommerce Marketing Trends for 2019
How will eCommerce Marketing evolve in 2019? What are the most relevant trends and statistics that will characterize eCommerce in the coming year? Analyzing eCommerce Marketing Trends will help you identify what improvements you should make to your online store and how to design and implement those that will be created soon.
In order to increase online sales, it is essential to have a valid and perfectly efficient technological platform. But that is not all: you must also apply a series of online marketing techniques that can motivate customers to complete the purchasing process without problems.
Online sales, new technologies and the strategies of large marketplaces are changing the shopping habits of online consumers. Stores are changing, purchasing approaches are changing, consumers are changing, becoming more aware and attentive. What will be the direction of eCommerce in 2019? These are the eCommerce Marketing trends that will dominate online commerce in 2019.
Voice Search: New Key for SEO
Search engine queries remain essentially unchanged. What changes is the way they are carried out! Voice searches are gaining popularity among users and this also implies changes in SEO. Ensuring that your brand and product pages are accessible via voice search is a key factor that users must achieve.
Chatbots as indispensable allies of omnichannel
Shoppers want immediate assistance whenever they are in trouble or have questions. However, it is not always possible to have a customer support person capable of following all the needs of an eCommerce user in real time. For this purpose, chatbots can be very useful.
According to eCommerce Marketing trends, Chatbots will help you provide immediate and often very accurate answers to those users who ask standardized questions, such as “what sizes are there?” or “how long does delivery take?”. Only in the event that an automatic response cannot be given, the system refers to a human operator, allowing your company to provide excellent customer support without overloading staff.
This has made Chatbots gain a lot of importance for e-commerce in mortgage brokers email list recent years . Although there is still a long way to go, they already offer a lot to online stores that integrate them into their strategy. With a low cost and a relatively simple implementation, these tools are very useful to improve conversion in your eCommerce.
[Tweet “Chatbots have gained a lot of importance for eCommerce in recent years.”]
And you can't talk about chatbots without talking about a closely linked trend: Messenger Marketing. Although email remains the preferred contact channel for e-commerce, Messenger Marketing has now been shown to multiply conversions.
Online stores are taking advantage of platforms like Facebook Messenger, WhatsApp or Telegram to reach their customers. And it seems that it works and will continue to be eCommerce Marketing trends in
2019?
Growth in mobile purchases
Consumers are using their mobile phones more to research products online and to document potential purchases, but they prefer to make purchases from a computer. However, although consumers are more reluctant to buy directly via mobile, they do use mobile phones in everyday situations, for example when they are in a store or with friends, which influences the purchases they make via PC.
How will eCommerce Marketing evolve in 2019? What are the most relevant trends and statistics that will characterize eCommerce in the coming year? Analyzing eCommerce Marketing Trends will help you identify what improvements you should make to your online store and how to design and implement those that will be created soon.
In order to increase online sales, it is essential to have a valid and perfectly efficient technological platform. But that is not all: you must also apply a series of online marketing techniques that can motivate customers to complete the purchasing process without problems.
Online sales, new technologies and the strategies of large marketplaces are changing the shopping habits of online consumers. Stores are changing, purchasing approaches are changing, consumers are changing, becoming more aware and attentive. What will be the direction of eCommerce in 2019? These are the eCommerce Marketing trends that will dominate online commerce in 2019.
Voice Search: New Key for SEO
Search engine queries remain essentially unchanged. What changes is the way they are carried out! Voice searches are gaining popularity among users and this also implies changes in SEO. Ensuring that your brand and product pages are accessible via voice search is a key factor that users must achieve.
Chatbots as indispensable allies of omnichannel
Shoppers want immediate assistance whenever they are in trouble or have questions. However, it is not always possible to have a customer support person capable of following all the needs of an eCommerce user in real time. For this purpose, chatbots can be very useful.
According to eCommerce Marketing trends, Chatbots will help you provide immediate and often very accurate answers to those users who ask standardized questions, such as “what sizes are there?” or “how long does delivery take?”. Only in the event that an automatic response cannot be given, the system refers to a human operator, allowing your company to provide excellent customer support without overloading staff.
This has made Chatbots gain a lot of importance for e-commerce in mortgage brokers email list recent years . Although there is still a long way to go, they already offer a lot to online stores that integrate them into their strategy. With a low cost and a relatively simple implementation, these tools are very useful to improve conversion in your eCommerce.
[Tweet “Chatbots have gained a lot of importance for eCommerce in recent years.”]
And you can't talk about chatbots without talking about a closely linked trend: Messenger Marketing. Although email remains the preferred contact channel for e-commerce, Messenger Marketing has now been shown to multiply conversions.
Online stores are taking advantage of platforms like Facebook Messenger, WhatsApp or Telegram to reach their customers. And it seems that it works and will continue to be eCommerce Marketing trends in
2019?
Growth in mobile purchases
Consumers are using their mobile phones more to research products online and to document potential purchases, but they prefer to make purchases from a computer. However, although consumers are more reluctant to buy directly via mobile, they do use mobile phones in everyday situations, for example when they are in a store or with friends, which influences the purchases they make via PC.