Solution: Using insights gained canada whatsapp number list from research of target accounts, the brand researched, identified and engaged 15 influencers to co-create content and promotions around next-generation IT Service Management.
The content mix included blog posts, ebook, landing page and both paid/organic social content for influencers to share.
Results: The ebook was viewed 170% more often than previous assets and shared nearly 2,000 times. Additionally, this one campaign was accountable for 22% of all sales leads for the entire year.
5. SAP SuccessFactors - Increase Performance with a More Sophisticated Influencer Mix
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: Wellness programs are common but SAP SuccessFactors wanted to accentuate the importance of employee wellness from a more holistic approach to wellbeing.
Solution: To raise awareness of their health care management suite, SAP SuccessFactors developed a program to share relevant, useful and actionable insights about wellbeing from trusted experts, peers and even one business celebrity.
Just as the best wellness solutions are holistic, so was this approach to partnering with influencers including industry influencers, internal experts, SAP partners and clients.
The content mix included an ebook, motion graphics, landing page, social content for the brand and influencers to share.
Results: 272% increase over the goal and a 68% conversion rate on the ebook downloads. Influencer shares represented 86% of all ebook views and 69% of the conversions.
