Customer review examples that help you generate leads
Posted: Tue Dec 03, 2024 10:49 am
Are you taking full advantage of the potential of customer reviews?
A good customer review can generate more leads, potential customers and sales for you.
This blog post shows you 5 real-life examples of glowing reviews, how to collect new reviews, and how to use the ones you already have.
Customer Reviews: What Are They?
Customer reviews are short messages in which customers give their honest opinion about your product or service.
A review can often include a star rating as well as text.
The review is a type of user-generated content, and it also takes advantage of the psychological phenomenon of social proof .
Positive reviews in particular are a great way to use the experience of kazakhstan phone number list satisfied customers to convince potential customers about your brand's credibility .
Reviews are often written on third-party review sites such as Google, Yelp, Amazon, or social media.
The definition of a review is a little different from that of a testimonial , which is an exclusively positive endorsement from a customer.
Customer reviews vs testimonials
How to respond to reviews
It is important to manage your online reputation by responding to online reviews.
Sometimes, you can even turn dissatisfied customers into promoters by absorbing their feedback.
According to BrightLocal , 89% of consumers would use a brand that responds to all of its online reviews.
You'll need to be prepared to respond to both positive and negative reviews, as
67% of consumers consider leaving a good review after a positive experience, and
40% consider leaving a bad review after a negative experience.
Let's briefly review both cases.
Respond to positive customer reviews
We've created an extensive guide to responding to positive reviews , and here are the key points:
Responding to positive reviews gives you the opportunity for free advertising and testimonials
Makes the customer feel appreciated
It can increase your visibility in search engines
Read the guide for specific examples and templates!
Responding to negative customer feedback
Perhaps even more important is how you handle negative reviews .
Here are some practical tips:
You should NEVER … You should ALWAYS …
…taking negative feedback personally …apologize
…argue with the client …recognize the problem quickly
…try to fully resolve the issue on the review site (rather than reaching out privately after the initial response) …keep the initial response brief
…use a generic, faceless response …personalize your response
…ignore the dissatisfied customer …follow up on the resolution
…focus on your own feelings …focus on the customer
Check out our article 4 Negative Response Examples for more information and take a look at the response templates
Impacts of NOT having customer reviews
If you have no customer reviews, negative or positive, are you active?
The stories told by current customers are the greatest source of confidence for consumers regarding a brand's credibility.
Customers trust online reviews as much as personal recommendations from friends and family.
The average consumer spends approximately 14 minutes reading reviews before making a purchasing decision.
They read an average of 4-9 reviews before deciding on the reliability of a brand
B2B buyers also read reviews: 92% of them will be more likely to make a purchase after reading a trusted review
The more reviews you have, the more likely people are to trust you. That's the power of social proof.
If you don't have any customer reviews or testimonials, you're in a tough spot.
Luckily, there is an easy way to collect more customer reviews .
Trustmary software allows you to collect reviews, testimonials and video testimonials from your loyal and satisfied customers.
Sign up for a free trial and start collecting unlimited reviews today!
5 Great Customer Review Examples (and How to Get Them)
With Trustmary, you can import existing online reviews from G2 , Capterra , Google , Facebook , Tripadvisor , and Yelp to your own website.
You can also use our testimonial forms to collect testimonials and video testimonials remotely.
Here are 5 real-life examples of great reviews and testimonials, and tips on how to collect similar feedback for your own website.
Example #1: Star Rating
A good customer review can generate more leads, potential customers and sales for you.
This blog post shows you 5 real-life examples of glowing reviews, how to collect new reviews, and how to use the ones you already have.
Customer Reviews: What Are They?
Customer reviews are short messages in which customers give their honest opinion about your product or service.
A review can often include a star rating as well as text.
The review is a type of user-generated content, and it also takes advantage of the psychological phenomenon of social proof .
Positive reviews in particular are a great way to use the experience of kazakhstan phone number list satisfied customers to convince potential customers about your brand's credibility .
Reviews are often written on third-party review sites such as Google, Yelp, Amazon, or social media.
The definition of a review is a little different from that of a testimonial , which is an exclusively positive endorsement from a customer.
Customer reviews vs testimonials
How to respond to reviews
It is important to manage your online reputation by responding to online reviews.
Sometimes, you can even turn dissatisfied customers into promoters by absorbing their feedback.
According to BrightLocal , 89% of consumers would use a brand that responds to all of its online reviews.
You'll need to be prepared to respond to both positive and negative reviews, as
67% of consumers consider leaving a good review after a positive experience, and
40% consider leaving a bad review after a negative experience.
Let's briefly review both cases.
Respond to positive customer reviews
We've created an extensive guide to responding to positive reviews , and here are the key points:
Responding to positive reviews gives you the opportunity for free advertising and testimonials
Makes the customer feel appreciated
It can increase your visibility in search engines
Read the guide for specific examples and templates!
Responding to negative customer feedback
Perhaps even more important is how you handle negative reviews .
Here are some practical tips:
You should NEVER … You should ALWAYS …
…taking negative feedback personally …apologize
…argue with the client …recognize the problem quickly
…try to fully resolve the issue on the review site (rather than reaching out privately after the initial response) …keep the initial response brief
…use a generic, faceless response …personalize your response
…ignore the dissatisfied customer …follow up on the resolution
…focus on your own feelings …focus on the customer
Check out our article 4 Negative Response Examples for more information and take a look at the response templates
Impacts of NOT having customer reviews
If you have no customer reviews, negative or positive, are you active?
The stories told by current customers are the greatest source of confidence for consumers regarding a brand's credibility.
Customers trust online reviews as much as personal recommendations from friends and family.
The average consumer spends approximately 14 minutes reading reviews before making a purchasing decision.
They read an average of 4-9 reviews before deciding on the reliability of a brand
B2B buyers also read reviews: 92% of them will be more likely to make a purchase after reading a trusted review
The more reviews you have, the more likely people are to trust you. That's the power of social proof.
If you don't have any customer reviews or testimonials, you're in a tough spot.
Luckily, there is an easy way to collect more customer reviews .
Trustmary software allows you to collect reviews, testimonials and video testimonials from your loyal and satisfied customers.
Sign up for a free trial and start collecting unlimited reviews today!
5 Great Customer Review Examples (and How to Get Them)
With Trustmary, you can import existing online reviews from G2 , Capterra , Google , Facebook , Tripadvisor , and Yelp to your own website.
You can also use our testimonial forms to collect testimonials and video testimonials remotely.
Here are 5 real-life examples of great reviews and testimonials, and tips on how to collect similar feedback for your own website.
Example #1: Star Rating