Best Practices for Website Popups That Convert
Posted: Wed Dec 18, 2024 5:26 am
When it comes to email marketing, you’ve probably heard it all before. Like email marketing, it has the highest ROI for eCommerce businesses. And it’s true: for every dollar you spend, you can generate $38 . This statistic alone convinces many brands to incorporate this old-fashioned yet effective way of connecting with (and converting) customers. However, the only way you’re going to successfully grow your email list is if you have effective website popup strategies.
Pop-ups have a reputation for being intrusive, but when chairman email list done right, they can be effective tools for capturing leads, driving sales, and improving user experience.
What is a pop-up website?
A website pop-up is a small window that appears on your computer screen when you visit a website or use a specific application. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Now that you understand what these are, let’s take a look at seven best practices to keep in mind when setting up your popup campaigns.
The different types of website pop-ups
Wireframe Popups for Websites Poptin
Before we dive into popup best practices, it’s crucial to first cover the different types of website popups . The ones you should be using in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let's take a closer look.
Exit-intent popups
These are commonly used on almost any site owned by someone knowledgeable about online marketing . The goal of a promotion (i.e. a PPC ad or a link to a social network) is to drive traffic to your website.
And the goal of your website is to entice visitors to stick around. But when they don’t, you can use exit-intent popups to change their minds or at least capture their emails before they leave.
Scroll-triggered popups
Maybe you're sending visitors to a blog post, product page, or other landing page . In this case, you can set it up to display a popup when they reach a certain point on the page (i.e. halfway through or at the end).
Pop-ups have a reputation for being intrusive, but when chairman email list done right, they can be effective tools for capturing leads, driving sales, and improving user experience.
What is a pop-up website?
A website pop-up is a small window that appears on your computer screen when you visit a website or use a specific application. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Now that you understand what these are, let’s take a look at seven best practices to keep in mind when setting up your popup campaigns.
The different types of website pop-ups
Wireframe Popups for Websites Poptin
Before we dive into popup best practices, it’s crucial to first cover the different types of website popups . The ones you should be using in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let's take a closer look.
Exit-intent popups
These are commonly used on almost any site owned by someone knowledgeable about online marketing . The goal of a promotion (i.e. a PPC ad or a link to a social network) is to drive traffic to your website.
And the goal of your website is to entice visitors to stick around. But when they don’t, you can use exit-intent popups to change their minds or at least capture their emails before they leave.
Scroll-triggered popups
Maybe you're sending visitors to a blog post, product page, or other landing page . In this case, you can set it up to display a popup when they reach a certain point on the page (i.e. halfway through or at the end).