GIF in email marketing: discover the advantages and how to create it
Posted: Tue Dec 03, 2024 10:50 am
If you thought that animated gifs were only used to send funny messages on the now defunct Orkut and MSN, you're very wrong. They can also be very useful in your digital marketing campaigns!
In this article, you will learn how to create a gif in email marketing and what are the advantages of using it!
Content
But, after all, what is a gif?
What is the role of gif in these media?
How to use gif in email marketing?
How to create a gif?
But, after all, what is a gif?
GIF (data interchange format) is an image format. The belgium business fax list big difference is the loading speed, which, in the early days of the internet, was extremely important to users.
However, it became famous in its animated version, when several images compressed into the same file give the impression of movement. Today, it fills the timelines of users of social networks such as Facebook and Reddit, but its usefulness goes far beyond that, as you will see below.
What is the role of gif in these media?
When it comes to email marketing , gifs can be a powerful tool for engaging your leads, making your message much more dynamic without compromising loading speed.
One of the great advantages of this feature is the attraction factor. The movement catches the attention of readers, which makes them watch until the end of the animation. But that's not all. They are also very entertaining and can become clickable links to your landing pages.
Furthermore, it is possible to compress a vast amount of information into a gif, which can have several uses in an email marketing strategy .
How to use gif in email marketing?
There are several ways to use GIFs in email marketing. The format is accepted by most email servers, so don't be afraid to use it. You can use it to:
Messages that the company wants the reader to view until the end;
Display of diverse products;
Small tutorials;
Photo gallery of the same product from different angles;
Calls to action;
Draw attention to more relevant details.
How to create a gif?
If you don’t know how to create GIFs for your campaign, don’t worry. There are several tools and platforms that can help you with this task.
The first step is to choose the images you want to use. You can hire a designer to create them for you or search for them on free image banks such as Unsplash , Pixabay and Freepik .
Then, it's time to actually create your gif. There are specific websites for this, such as Gifpal , Gickr , MySpaceGens and Make a Gif . Each of them has different features such as the number of images and the transition speed.
But if you use them very often, you can opt for programs like Falco Gif Animator , PhotoScape or Microsoft Gif Animator . Or even choose some mobile app options like Gif Shop , GifBoom or Loopcam HD .
All the tools listed here have simple and easy-to-learn interfaces! But remember: a gif will only be seen if it loads completely, so try not to make them too heavy.
Done! Now you can add GIFs to your email marketing strategies!
If you want to learn even more about animated GIFs in email marketing, read this post .
In this article, you will learn how to create a gif in email marketing and what are the advantages of using it!
Content
But, after all, what is a gif?
What is the role of gif in these media?
How to use gif in email marketing?
How to create a gif?
But, after all, what is a gif?
GIF (data interchange format) is an image format. The belgium business fax list big difference is the loading speed, which, in the early days of the internet, was extremely important to users.
However, it became famous in its animated version, when several images compressed into the same file give the impression of movement. Today, it fills the timelines of users of social networks such as Facebook and Reddit, but its usefulness goes far beyond that, as you will see below.
What is the role of gif in these media?
When it comes to email marketing , gifs can be a powerful tool for engaging your leads, making your message much more dynamic without compromising loading speed.
One of the great advantages of this feature is the attraction factor. The movement catches the attention of readers, which makes them watch until the end of the animation. But that's not all. They are also very entertaining and can become clickable links to your landing pages.
Furthermore, it is possible to compress a vast amount of information into a gif, which can have several uses in an email marketing strategy .
How to use gif in email marketing?
There are several ways to use GIFs in email marketing. The format is accepted by most email servers, so don't be afraid to use it. You can use it to:
Messages that the company wants the reader to view until the end;
Display of diverse products;
Small tutorials;
Photo gallery of the same product from different angles;
Calls to action;
Draw attention to more relevant details.
How to create a gif?
If you don’t know how to create GIFs for your campaign, don’t worry. There are several tools and platforms that can help you with this task.
The first step is to choose the images you want to use. You can hire a designer to create them for you or search for them on free image banks such as Unsplash , Pixabay and Freepik .
Then, it's time to actually create your gif. There are specific websites for this, such as Gifpal , Gickr , MySpaceGens and Make a Gif . Each of them has different features such as the number of images and the transition speed.
But if you use them very often, you can opt for programs like Falco Gif Animator , PhotoScape or Microsoft Gif Animator . Or even choose some mobile app options like Gif Shop , GifBoom or Loopcam HD .
All the tools listed here have simple and easy-to-learn interfaces! But remember: a gif will only be seen if it loads completely, so try not to make them too heavy.
Done! Now you can add GIFs to your email marketing strategies!
If you want to learn even more about animated GIFs in email marketing, read this post .