Thanksgiving is “more effective” for email marketing than black friday
Posted: Tue Dec 03, 2024 10:50 am
The last two months of the year are always special and important for brands and companies, as Black Friday and Cyber Monday sneak into the calendar, not only in the United States (the country where many of these "festivities" originate), but all over the world.
Thanksgiving Day, a more effective date than Black Friday (in the US)
To the surprise of some, in the United States email marketing has had a greater impact on Thanksgiving than on the two commercial dates mentioned above.
A recent study analyzed the billions of emails sent during the holiday shopping season in the US over three separate years and found that emails sent on Thanksgiving Day had a higher open rate than those sent on Black Friday.
The reasons or origins may be diverse, but the truth is that the same study wholesale email list shows that in the past 2 years, at least in the United States, the opening rate has dropped around Black Friday,
Perhaps this leads to a saturation of the same audience, and therefore Thanksgiving Day has become a better option for reading promotional emails.
The global phenomenon of November shopping dates
Although recent data in the United States shows that Thanksgiving Day is more effective for email marketing than Cyber Monday or Black Friday, this is not necessarily a global pattern.
In the case of Black Friday (the day after Thanksgiving) , this date marks the beginning of the Christmas shopping campaign, when millions of people take to the streets to make their purchases; in Spain, Black Friday arrived via the Internet thanks to eCommerce, and during this date discounts through newsletters arrive one after another.
Yahoo confirms that 500 million email accounts were hacked in 2014
According to Privalia's latest report on Black Friday 2017, more than half of Spaniards planned to spend between €50 and €150 on online purchases.
On the other hand, Cyber Monday (a commercial date originated in 2005) emerged to give an extra push to online shopping (the idea of it being on Monday arose from the desire of several users, at that time, to buy online during office hours); in 2017, Cyber Monday was celebrated on Monday, November 27.
The important thing to know is that Cyber Monday is quite generous – in fact, in 2016, Cyber Monday sales generated $3.45 billion , surpassing Black Friday’s $3.34 billion; therefore, an email campaign for your brand around this date is nothing less than a guaranteed return on investment.
Thanksgiving Day, a more effective date than Black Friday (in the US)
To the surprise of some, in the United States email marketing has had a greater impact on Thanksgiving than on the two commercial dates mentioned above.
A recent study analyzed the billions of emails sent during the holiday shopping season in the US over three separate years and found that emails sent on Thanksgiving Day had a higher open rate than those sent on Black Friday.
The reasons or origins may be diverse, but the truth is that the same study wholesale email list shows that in the past 2 years, at least in the United States, the opening rate has dropped around Black Friday,
Perhaps this leads to a saturation of the same audience, and therefore Thanksgiving Day has become a better option for reading promotional emails.
The global phenomenon of November shopping dates
Although recent data in the United States shows that Thanksgiving Day is more effective for email marketing than Cyber Monday or Black Friday, this is not necessarily a global pattern.
In the case of Black Friday (the day after Thanksgiving) , this date marks the beginning of the Christmas shopping campaign, when millions of people take to the streets to make their purchases; in Spain, Black Friday arrived via the Internet thanks to eCommerce, and during this date discounts through newsletters arrive one after another.
Yahoo confirms that 500 million email accounts were hacked in 2014
According to Privalia's latest report on Black Friday 2017, more than half of Spaniards planned to spend between €50 and €150 on online purchases.
On the other hand, Cyber Monday (a commercial date originated in 2005) emerged to give an extra push to online shopping (the idea of it being on Monday arose from the desire of several users, at that time, to buy online during office hours); in 2017, Cyber Monday was celebrated on Monday, November 27.
The important thing to know is that Cyber Monday is quite generous – in fact, in 2016, Cyber Monday sales generated $3.45 billion , surpassing Black Friday’s $3.34 billion; therefore, an email campaign for your brand around this date is nothing less than a guaranteed return on investment.