Digital Marketing at Christmas: Keys to a Successful SEM Campaign
Posted: Wed Dec 18, 2024 5:54 am
Joy, love, brotherhood... that Christmas spirit, which magically invades us when we hear the first Christmas carol in December, is already reflected in the marketing actions of many businesses, both physical and digital. But, in addition to decorating websites and social networks with reindeer and Santa Claus , there are other elements of digital marketing that are often forgotten .
Paid advertising on search engines, like the rest of your business, needs special treatment in this stage of incessant consumption. At Súmate we have thought it appropriate to give you some tips to optimize your SEM campaigns at Christmas , and thus obtain maximum performance.
Christmas marketing action: Santa Claus design
Plan your actions
The Christmas shopping campaign is not limited to the holiday season only, as users start to get informed weeks before. It is best to maintain a reach campaign before the arrival of the days of massive bulk sms pakistan purchases to obtain brand visibility , and then look for conversion . You must know your target 's purchasing behavior well to adapt the delivery time to their needs. Otherwise, it can mean an unsatisfactory campaign.
Adapt to mobile devices
Silently but inexorably, mobile phones are replacing PCs as the main tool for digital use. Salesforce's new study on consumer behaviour at Christmas confirms this.
Mobile has officially eclipsed desktop for digital order share, and mobile devices will rack up 52% across the season. Seventy percent of digital visits will come from a mobile device, with peak days closer to 75%. (Salerforce, 2019)
Given these data, it is logical to think about optimizing our SEM campaigns to these channels. Here are some guidelines to achieve this.
In Google Ads, select the “mobile targeting” option and segment your campaigns to that medium.
The landing page or site to which the campaign redirects must be mobile friendly . Adjust it to the appropriate format.
Study which products in your catalog have had, or may have, the most conversions in mobile campaigns .
It is advisable to include your phone number in the ads for this type of campaign. And be prepared to answer calls!
Adjust your marketing actions towards the mobile format at Christmas
Segment your bids to reach an audience similar to the one that came to you last Black Friday . This will guarantee you quality traffic. To do this, you should use the “similar audiences” option in Google Ads. You can also search for the list of users who were interested in one of your products at the end of November and run a remarketing campaign for them . The probability that they will end up buying that item, or another very similar one, in the Christmas campaign is very high.
Paid advertising on search engines, like the rest of your business, needs special treatment in this stage of incessant consumption. At Súmate we have thought it appropriate to give you some tips to optimize your SEM campaigns at Christmas , and thus obtain maximum performance.
Christmas marketing action: Santa Claus design
Plan your actions
The Christmas shopping campaign is not limited to the holiday season only, as users start to get informed weeks before. It is best to maintain a reach campaign before the arrival of the days of massive bulk sms pakistan purchases to obtain brand visibility , and then look for conversion . You must know your target 's purchasing behavior well to adapt the delivery time to their needs. Otherwise, it can mean an unsatisfactory campaign.
Adapt to mobile devices
Silently but inexorably, mobile phones are replacing PCs as the main tool for digital use. Salesforce's new study on consumer behaviour at Christmas confirms this.
Mobile has officially eclipsed desktop for digital order share, and mobile devices will rack up 52% across the season. Seventy percent of digital visits will come from a mobile device, with peak days closer to 75%. (Salerforce, 2019)
Given these data, it is logical to think about optimizing our SEM campaigns to these channels. Here are some guidelines to achieve this.
In Google Ads, select the “mobile targeting” option and segment your campaigns to that medium.
The landing page or site to which the campaign redirects must be mobile friendly . Adjust it to the appropriate format.
Study which products in your catalog have had, or may have, the most conversions in mobile campaigns .
It is advisable to include your phone number in the ads for this type of campaign. And be prepared to answer calls!
Adjust your marketing actions towards the mobile format at Christmas
Segment your bids to reach an audience similar to the one that came to you last Black Friday . This will guarantee you quality traffic. To do this, you should use the “similar audiences” option in Google Ads. You can also search for the list of users who were interested in one of your products at the end of November and run a remarketing campaign for them . The probability that they will end up buying that item, or another very similar one, in the Christmas campaign is very high.