Marketing and AI: Keep Calm and Use (Artificial) Intelligence in Your Projects
Posted: Tue Dec 03, 2024 10:52 am
Dear Marketers, artificial intelligence is not so far from our work, on the contrary! It could give us a valid help: we just need to embrace this revolution that, to tell the truth, has already started a few years ago.
In short, these are the words of “comfort” that Dale Bertrand, President of Fire&Spark , pronounced on the occasion of Inbound 2022, the hybrid event that took place in Boston some time ago. His speech deeply struck me and I would like to report to you the main focuses that he explored in his speech.
Marketing and AI: How Fire, Electricity and the Internet Can Change the World
Thanks to its multiple algorithms, from deep learning to predictive analytics, image recognition and many others, Artificial Intelligence has all the credentials to bring a significant change in the future that awaits us. If in the 1950s it was a pioneering technology, in the 2000s, thanks also to the advent of the Internet, it was able to contribute to the management and governance of all the data that, otherwise, would have remained unexplored. We then arrive at the present day where AI is everywhere: from unlocking our smartphone with facial recognition, to the Amazon package that arrives with a drone to the involvement of Alexa or Siri in the daily management of our commitments.
With these giant steps in the tech field, marketing can also georgia whatsapp number Data 5 Million evolve and move towards what everyone is waiting for: learning to improve the management of the tools in our possession thanks to data analysis and constant interaction with our customers/consumers .
What really changes with AI for those who deal with Marketing?
But what does it actually mean to analyze data and interact with your customers? In fact, everyone already does it with their own tools! In reality, the tools we have are used to a minimal extent compared to their potential. Basically, every automation platform in the marketing field has AI elements capable of supporting our work.
A clear example: segmenting and personalizing landing pages. Segmentation is the basis of interaction with customers and consumers. However, it is not always done properly. Only by dividing users upstream based mainly on their interests will it be possible to guide them, with adequate workflows, towards our products and services.
As for landing pages, however, A/B tests are now obsolete. It is AI that comes to our aid by giving us the elements we need to modify CTAs, copy and design that can convert more.
In short, everything changes, but we must be ready to embrace this change. How? By overcoming anxiety about AI . Dale, in fact, tells us that this anxiety will pass if we insert AI into the tools we usually use, especially since there are several Artificial Intelligence software on the market. Furthermore, this technology will not replace our work , but will support it and make it capable of making us focus on several other aspects of our relationship with customers and consumers. Finally, the change must start from the bottom. It will never be a CEO or AD who tells us to use it. We will be the ones to highlight the results that will surely arrive.
In short, these are the words of “comfort” that Dale Bertrand, President of Fire&Spark , pronounced on the occasion of Inbound 2022, the hybrid event that took place in Boston some time ago. His speech deeply struck me and I would like to report to you the main focuses that he explored in his speech.
Marketing and AI: How Fire, Electricity and the Internet Can Change the World
Thanks to its multiple algorithms, from deep learning to predictive analytics, image recognition and many others, Artificial Intelligence has all the credentials to bring a significant change in the future that awaits us. If in the 1950s it was a pioneering technology, in the 2000s, thanks also to the advent of the Internet, it was able to contribute to the management and governance of all the data that, otherwise, would have remained unexplored. We then arrive at the present day where AI is everywhere: from unlocking our smartphone with facial recognition, to the Amazon package that arrives with a drone to the involvement of Alexa or Siri in the daily management of our commitments.
With these giant steps in the tech field, marketing can also georgia whatsapp number Data 5 Million evolve and move towards what everyone is waiting for: learning to improve the management of the tools in our possession thanks to data analysis and constant interaction with our customers/consumers .
What really changes with AI for those who deal with Marketing?
But what does it actually mean to analyze data and interact with your customers? In fact, everyone already does it with their own tools! In reality, the tools we have are used to a minimal extent compared to their potential. Basically, every automation platform in the marketing field has AI elements capable of supporting our work.
A clear example: segmenting and personalizing landing pages. Segmentation is the basis of interaction with customers and consumers. However, it is not always done properly. Only by dividing users upstream based mainly on their interests will it be possible to guide them, with adequate workflows, towards our products and services.
As for landing pages, however, A/B tests are now obsolete. It is AI that comes to our aid by giving us the elements we need to modify CTAs, copy and design that can convert more.
In short, everything changes, but we must be ready to embrace this change. How? By overcoming anxiety about AI . Dale, in fact, tells us that this anxiety will pass if we insert AI into the tools we usually use, especially since there are several Artificial Intelligence software on the market. Furthermore, this technology will not replace our work , but will support it and make it capable of making us focus on several other aspects of our relationship with customers and consumers. Finally, the change must start from the bottom. It will never be a CEO or AD who tells us to use it. We will be the ones to highlight the results that will surely arrive.