The Future of Content Marketing and the Challenge for Us Professionals
Posted: Tue Dec 03, 2024 10:53 am
Thinking about the future of content marketing is essential to optimize your company's results. This marketing strategy has been constantly changing and the trend is that this will continue to happen.
According to figures from the 2019 edition of Content Trends , content marketing has already been adopted by more than 67% of Brazilian companies.
This data shows that companies are increasingly trying to adapt to market demands .
With so much competition, it is natural that the fight for access becomes fiercer.
Therefore, being aware of changes in content marketing is essential for survival in the current scenario.
Content marketing is changing
When content marketing first emerged, all you had to do was publish a large number of posts on a blog to get hits.
Nowadays, getting access is not that simple, on the contrary, attracting the public has become an increasingly difficult task.
Ads, for example, are no longer as effective as they once were, as people can easily avoid them using ad blockers.
Another factor that has made the lives of professionals working with content marketing even more difficult is the constant changes in search engine algorithms.
Google, the leading search engine, has been changing its ranking algorithm very frequently.
Quality content , that is, content full of relevant information, is currently what stands out the most.
The fact is that content marketing professionals have been brazil business fax list required in different ways. Social media has also changed the way people consume content.
Knowing how to adapt the content marketing strategy to gain more followers on different types of social networks has been a huge challenge for these professionals.
Analyzing the current scenario, it is possible to see that content marketing has become a broader, more complete and also more complex form of marketing.
Since search engines have increasingly analyzed the materials that content marketers have produced.
Continuing to invest in social media is important
The growth of users on social networks is clear. This greatly facilitates the process of delivering content and ensures more routine interaction with consumers who nurture this relationship with the company through networks.
But it doesn't stop there. As the reach of content increases, this causes users to seek more immediate and complete answers , thus directly influencing the authority that a company has on the internet.
Investing in relevant content is essential. After all, no one likes to be constantly interrupted on their personal feed with advertising and sales offers, right?
It is important to take into account that the use of social media is still seen as a time for rest and entertainment, which is why a company with a good Marketing strategy guarantees valuable content in greater numbers than posts offering its products.
The Future of Content Marketing
Content marketing is the fastest evolving form of marketing.
Nowadays, due to the popularity and practicality of cell phones, people have started to consume much more content. With the use of these devices, accessing the internet has become much faster and more practical.
In this new scenario, video has stood out more than writing.
According to HubSpot , more than 80% of all web traffic in 2019 will be generated by video consumption.
Therefore, video marketing could be the future of content marketing.
The characteristics of video content contribute to this popularity.
This type of content can be easily accessed as it works on virtually all devices.
The information contained in a video is also memorized more easily than that contained in text.
HubSpot data also shows that 39% of business decision-makers hire a vendor after watching a video from a particular brand.
In other words, these numbers show us how this type of content can influence people's decisions.
People have also been sharing this type of content more frequently. A video can convey a lot of information and stir up a variety of emotions in just a few minutes.
It is estimated that 92% of people who use mobile devices share videos with others. Therefore, the chances of video content going viral are very high.
How to keep up with new trends
The fact that people consume more videos than texts does not necessarily imply the end of written content, on the contrary, text is the basis of any SEO strategy .
However, as mentioned earlier, audience preferences change frequently and content marketing has kept up with these changes.
In fact, the future of content marketing is associated with the way in which professionals will be able to associate new technologies and trends with this strategy.
Voice assistants, for example, could be a new way to explore search engines. In fact, people in other countries already live with this reality.
Professionals who want to be successful with content marketing must not only be aware of changes in algorithms, they also have to understand and monitor the evolution of the various aspects that make up this strategy.
The constant evolution of content marketing requires professionals to be increasingly creative. They must see content and new technologies as powerful sources of opportunity.
Create content that adds value
One of the important points about the transformation of Content Marketing is to keep in mind that today there are many content producers out there.
But as we already know, producing content is not a cake recipe and there is no magic formula for success. For this reason, you need to ensure that your content can add value and convey the company's message.
We know that producing good content takes time. A good way to keep your blog content relevant is to invest in updating your content .
Remember that with so much content available on the internet, ensuring that what your company offers solves the customer's pain and maintains an accessible and unbureaucratic language is an important step to being noticed in the digital environment.
According to figures from the 2019 edition of Content Trends , content marketing has already been adopted by more than 67% of Brazilian companies.
This data shows that companies are increasingly trying to adapt to market demands .
With so much competition, it is natural that the fight for access becomes fiercer.
Therefore, being aware of changes in content marketing is essential for survival in the current scenario.
Content marketing is changing
When content marketing first emerged, all you had to do was publish a large number of posts on a blog to get hits.
Nowadays, getting access is not that simple, on the contrary, attracting the public has become an increasingly difficult task.
Ads, for example, are no longer as effective as they once were, as people can easily avoid them using ad blockers.
Another factor that has made the lives of professionals working with content marketing even more difficult is the constant changes in search engine algorithms.
Google, the leading search engine, has been changing its ranking algorithm very frequently.
Quality content , that is, content full of relevant information, is currently what stands out the most.
The fact is that content marketing professionals have been brazil business fax list required in different ways. Social media has also changed the way people consume content.
Knowing how to adapt the content marketing strategy to gain more followers on different types of social networks has been a huge challenge for these professionals.
Analyzing the current scenario, it is possible to see that content marketing has become a broader, more complete and also more complex form of marketing.
Since search engines have increasingly analyzed the materials that content marketers have produced.
Continuing to invest in social media is important
The growth of users on social networks is clear. This greatly facilitates the process of delivering content and ensures more routine interaction with consumers who nurture this relationship with the company through networks.
But it doesn't stop there. As the reach of content increases, this causes users to seek more immediate and complete answers , thus directly influencing the authority that a company has on the internet.
Investing in relevant content is essential. After all, no one likes to be constantly interrupted on their personal feed with advertising and sales offers, right?
It is important to take into account that the use of social media is still seen as a time for rest and entertainment, which is why a company with a good Marketing strategy guarantees valuable content in greater numbers than posts offering its products.
The Future of Content Marketing
Content marketing is the fastest evolving form of marketing.
Nowadays, due to the popularity and practicality of cell phones, people have started to consume much more content. With the use of these devices, accessing the internet has become much faster and more practical.
In this new scenario, video has stood out more than writing.
According to HubSpot , more than 80% of all web traffic in 2019 will be generated by video consumption.
Therefore, video marketing could be the future of content marketing.
The characteristics of video content contribute to this popularity.
This type of content can be easily accessed as it works on virtually all devices.
The information contained in a video is also memorized more easily than that contained in text.
HubSpot data also shows that 39% of business decision-makers hire a vendor after watching a video from a particular brand.
In other words, these numbers show us how this type of content can influence people's decisions.
People have also been sharing this type of content more frequently. A video can convey a lot of information and stir up a variety of emotions in just a few minutes.
It is estimated that 92% of people who use mobile devices share videos with others. Therefore, the chances of video content going viral are very high.
How to keep up with new trends
The fact that people consume more videos than texts does not necessarily imply the end of written content, on the contrary, text is the basis of any SEO strategy .
However, as mentioned earlier, audience preferences change frequently and content marketing has kept up with these changes.
In fact, the future of content marketing is associated with the way in which professionals will be able to associate new technologies and trends with this strategy.
Voice assistants, for example, could be a new way to explore search engines. In fact, people in other countries already live with this reality.
Professionals who want to be successful with content marketing must not only be aware of changes in algorithms, they also have to understand and monitor the evolution of the various aspects that make up this strategy.
The constant evolution of content marketing requires professionals to be increasingly creative. They must see content and new technologies as powerful sources of opportunity.
Create content that adds value
One of the important points about the transformation of Content Marketing is to keep in mind that today there are many content producers out there.
But as we already know, producing content is not a cake recipe and there is no magic formula for success. For this reason, you need to ensure that your content can add value and convey the company's message.
We know that producing good content takes time. A good way to keep your blog content relevant is to invest in updating your content .
Remember that with so much content available on the internet, ensuring that what your company offers solves the customer's pain and maintains an accessible and unbureaucratic language is an important step to being noticed in the digital environment.