The importance of email security in marketing
Posted: Wed Dec 18, 2024 5:59 am
Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams increased by 28% from February 2022 to March 2022 and by 1,024% from April 2021 to March 2022 .
Email security is something businesses need to consider when planning their marketing activities and trying to collect leads. Here’s why it’s important to protect your email system from external threats. We’ll discuss in detail why you need a comprehensive email security solution and how you can have one now.
What is email security?
Email security is all about protecting your information from being compromised by hackers. It is an essential part of any successful inbound marketing strategy . The email security industry is growing rapidly as more businesses and consumers realize the importance of keeping their emails secure.
According to APWG’s Phishing Activity Trends Report mobile number list , published in February 2022, phishing attacks peaked in 2021. More than 300,000 attacks were reported in December, three times more than a year earlier .
Email security solutions protect against phishing attacks, malware, and spam. They also protect against advanced threats such as zero-day attacks, preventing hackers from accessing your data.
An email security solution aims to protect you and your recipients from malicious activities while ensuring that legitimate messages are not blocked as spam or labeled phishing attempts.
Why is email security important in email marketing?
Email marketing is a great way to grow your email subscriber list and reach your customers, but it is also a potential tool for cyber attackers to reach your customers.
As the world becomes increasingly digital, it is important to ensure that businesses safeguard their customers’ data and protect their systems from potential breaches. With email being one of the most widely used forms of communication in the world, it is necessary to ensure that email security is taken seriously to protect the safety and privacy of customers and their data.
But there are challenges that come with using email marketing – for example, how do you ensure your recipients don’t get spammed?
Emails are the most common attack vector in phishing attacks and are also used in ransomware attacks, meaning that if you don't take steps to protect your emails, you could end up losing valuable data or paying money to get it back.
That's why email security is so important. It's not just about protecting yourself from hackers; it's about protecting your business from legal liability and brand damage if something goes wrong.
What are the types of email threats?
Email threats can come in a variety of forms.
Security concerns have increased at Microsoft commercial customer organizations during the COVID-19 crisis, according to Microsoft’s New Future of Work Report. According to the study, 80% of security experts have noticed an increase in security threats after moving to remote work. In this 80% group, 62% report that phishing attempts have increased more than any other type of threat.
The most common email threats include:
Email Spoofing
To make an email appear to come from another address, a sender may use a fake email address, which is known as spoofing. This is achieved by combining different technologies and practices.
Transactional emails can be spoofed to look like they come from legitimate business addresses, which can be very difficult for victims to spot. Learning how to check whether an email is fake or not is a crucial skill to protect yourself from phishing scams and online fraud.
phishing email
A phishing attack typically steals credit card information and login credentials. Phishing scams are sent via text message or email. They trick you into clicking on a link or opening an attachment to access your information.
This chart, taken from Google Safe Browsing, illustrates the sharp increase in the number of websites classified as dangerous between January 2016 and January 2021.
Malware
The most common form of email threat is malware, which is software designed to damage or disrupt computers and computer networks.
The total number of malware attacks during the first half of 2022 was 2.8 million. In 2021, 5.4 million malware attacks were discovered. In recent years, 2018 saw the highest number of malware attacks ever recorded, with 10.5 million reported worldwide.
In most cases, it is installed without the user's knowledge or consent through a social engineering scheme or by exploiting a vulnerability in an operating system or application. Malware can include viruses, worms, Trojan horses, and spyware.
Doxing
Doxing is a cybercrime that involves the collection of personal information about an individual for the purposes of harassment, impersonation, or other malicious intent. Doxing often exposes private information (dox) about a person on the Internet, usually with malicious intent.
The term "dox" comes from "docs" and refers to files that contain sensitive information about someone.
Email security is something businesses need to consider when planning their marketing activities and trying to collect leads. Here’s why it’s important to protect your email system from external threats. We’ll discuss in detail why you need a comprehensive email security solution and how you can have one now.
What is email security?
Email security is all about protecting your information from being compromised by hackers. It is an essential part of any successful inbound marketing strategy . The email security industry is growing rapidly as more businesses and consumers realize the importance of keeping their emails secure.
According to APWG’s Phishing Activity Trends Report mobile number list , published in February 2022, phishing attacks peaked in 2021. More than 300,000 attacks were reported in December, three times more than a year earlier .
Email security solutions protect against phishing attacks, malware, and spam. They also protect against advanced threats such as zero-day attacks, preventing hackers from accessing your data.
An email security solution aims to protect you and your recipients from malicious activities while ensuring that legitimate messages are not blocked as spam or labeled phishing attempts.
Why is email security important in email marketing?
Email marketing is a great way to grow your email subscriber list and reach your customers, but it is also a potential tool for cyber attackers to reach your customers.
As the world becomes increasingly digital, it is important to ensure that businesses safeguard their customers’ data and protect their systems from potential breaches. With email being one of the most widely used forms of communication in the world, it is necessary to ensure that email security is taken seriously to protect the safety and privacy of customers and their data.
But there are challenges that come with using email marketing – for example, how do you ensure your recipients don’t get spammed?
Emails are the most common attack vector in phishing attacks and are also used in ransomware attacks, meaning that if you don't take steps to protect your emails, you could end up losing valuable data or paying money to get it back.
That's why email security is so important. It's not just about protecting yourself from hackers; it's about protecting your business from legal liability and brand damage if something goes wrong.
What are the types of email threats?
Email threats can come in a variety of forms.
Security concerns have increased at Microsoft commercial customer organizations during the COVID-19 crisis, according to Microsoft’s New Future of Work Report. According to the study, 80% of security experts have noticed an increase in security threats after moving to remote work. In this 80% group, 62% report that phishing attempts have increased more than any other type of threat.
The most common email threats include:
Email Spoofing
To make an email appear to come from another address, a sender may use a fake email address, which is known as spoofing. This is achieved by combining different technologies and practices.
Transactional emails can be spoofed to look like they come from legitimate business addresses, which can be very difficult for victims to spot. Learning how to check whether an email is fake or not is a crucial skill to protect yourself from phishing scams and online fraud.
phishing email
A phishing attack typically steals credit card information and login credentials. Phishing scams are sent via text message or email. They trick you into clicking on a link or opening an attachment to access your information.
This chart, taken from Google Safe Browsing, illustrates the sharp increase in the number of websites classified as dangerous between January 2016 and January 2021.
Malware
The most common form of email threat is malware, which is software designed to damage or disrupt computers and computer networks.
The total number of malware attacks during the first half of 2022 was 2.8 million. In 2021, 5.4 million malware attacks were discovered. In recent years, 2018 saw the highest number of malware attacks ever recorded, with 10.5 million reported worldwide.
In most cases, it is installed without the user's knowledge or consent through a social engineering scheme or by exploiting a vulnerability in an operating system or application. Malware can include viruses, worms, Trojan horses, and spyware.
Doxing
Doxing is a cybercrime that involves the collection of personal information about an individual for the purposes of harassment, impersonation, or other malicious intent. Doxing often exposes private information (dox) about a person on the Internet, usually with malicious intent.
The term "dox" comes from "docs" and refers to files that contain sensitive information about someone.