Why Is it So Important to Avoid Email Trigger Words
Posted: Wed Dec 18, 2024 6:01 am
Why Is it So Important to Avoid Email Trigger Words?
To understand why you must avoid email trigger words, you must first understand spam filters.
As the internet went mainstream and businesses started moving online, they started conducting strong online campaigns, marketing their products and offers directly to customers. It was faster and cheaper and offered better results than printed materials.
Over time, email marketing started becoming more aggressive, trying buy email database to provoke recipients into buying, subscribing, and alike. Along the way, spammers and scammers joined as well, seeking to trick people out of their money. Email providers responded to the new situation by developing spam filters — algorithms that scan the upcoming email, their addresses, content, and even the words they use.
The idea was to prevent such content from entering the user’s main inbox and isolate it in the spam folder. Gmail, for example, has one of the most sophisticated spam filters out there, which scans for spoofed email addresses, emails with no content, known phishing scams, unconfirmed senders, and more.
But, when it comes to scanning messages themselves, spam filters always search for trigger words too. We have established previously that trigger words are primarily used by scammers who seek to provoke a reaction and trick people. Over the years, people have lost a lot of money this way, and so did the companies when their employees, unaware of the dangers, opened malicious emails.
According to IBM, the average ransomware breach cost was around $4.54 million in 2022. Meanwhile, the number of ransomware attacks in 2022 was 493.33 million. Furthermore, these attacks have been growing in number for years and will likely continue to do so.
To understand why you must avoid email trigger words, you must first understand spam filters.
As the internet went mainstream and businesses started moving online, they started conducting strong online campaigns, marketing their products and offers directly to customers. It was faster and cheaper and offered better results than printed materials.
Over time, email marketing started becoming more aggressive, trying buy email database to provoke recipients into buying, subscribing, and alike. Along the way, spammers and scammers joined as well, seeking to trick people out of their money. Email providers responded to the new situation by developing spam filters — algorithms that scan the upcoming email, their addresses, content, and even the words they use.
The idea was to prevent such content from entering the user’s main inbox and isolate it in the spam folder. Gmail, for example, has one of the most sophisticated spam filters out there, which scans for spoofed email addresses, emails with no content, known phishing scams, unconfirmed senders, and more.
But, when it comes to scanning messages themselves, spam filters always search for trigger words too. We have established previously that trigger words are primarily used by scammers who seek to provoke a reaction and trick people. Over the years, people have lost a lot of money this way, and so did the companies when their employees, unaware of the dangers, opened malicious emails.
According to IBM, the average ransomware breach cost was around $4.54 million in 2022. Meanwhile, the number of ransomware attacks in 2022 was 493.33 million. Furthermore, these attacks have been growing in number for years and will likely continue to do so.